How Many Calories?
I’m putting the finishing touches on;
Nutritional Info for Wine, Beer & Booze
What the Drink Industry, the U.S Government and Special Interest
Groups Won’t Tell You
and I need your help. I’m making a last ditch rewrite and want to add as many nutritional values of beers, wines, liquors and liqueurs as possible before the book goes to print. I currently have info for about 1,200 beers, 300 wines, and scores of boozes. I’d love to double this.
If you’re a brewer, from a bottling operation or a brewpub, send me the OG and FG plus the abv of your beers and I’ll work up the numbers to include your products into the book. If you’re from the drink trade, vintner, distiller, importer, and have solid documentation of nutritional values for your products, please send the info and I’ll plug it into the book.
Years ago, when I wrote The Drink Beer, Get Thin Diet and The Low-Carb Bartender, I was villified by some members of the drink trade, especially from some big and small breweries, for what I was doing. “We brew our beer for its taste, not nutritional values,” they’d tell me and then would also tell me to do physical and sexual things with myself that I’m unable to do. Hey; I’ve tried.
One craft brewery that was extremely nice to me and provided me with a ton of info and even threw a bunch of labels into an envelope for me was New Belgium Brewing. Because they understand their market, it should be no surprise that they have also developed Skinny Dip, a lower-calorie/carb beer. It’s also one of the few craft breweries I have ever seen who advertise in non-beer publications. I find this amazing since placing beers ads in beer publications seem to be preaching to the choir. New Belgium, an employee-owned brewery, runs their operation like a business.
Anheuser-Busch was also receptive to what I was doing. I spent a day in St. Louis discussing the fallacy of the early version of The South Beach Diet that stated that the simple sugar maltose in beer made all beer unacceptable in the still-popular diet. The Drink Beer, Get Thin Diet pointed out that maltose was one of the first sugars to be consumed by yeast and its presence in finished beer was negligible. After A-B ran full-page newspaper ads in papers throughout the U.S., the author changed his tune on beer.
As anybody close to the industry knows, the Alcohol Tobacco Tax and Trade Bureau (TTB) is putting the final touches on guidelines that will one day become law. Once the kinks are worked out, the drink industry will be given 3 years for implementation.
It’s gonna happen, and while the industry will bitch and moan about it, their customers can’t understand why they can read a box of Count Chocula and know the nutritional values of what they’re feeding their kids, but not have the same kind of information for the glass of beer, wine or booze in their hands. That’s going to change.
But beside keeping their customers informed about the nutritional value of adult beverages, there’s more behind this than the eye can see. One big reason this will come to fruition is…globalism. As the Distilled Spirits Council of the United States notes in their most recent comment in TTB Notice No. 74, “…this proposed rule change would bring TTB requirements into conformity with the provisions of the World Wine Trade Group (WWTG) Agreement on Wine Labelling (sic). As stated by TTB, ‘[these negotiations proceeded from the view that common labeling requirements would provide industry members with the opportunity to use the same label when shipping’ product to each of the WWTG member countries. With a global economy and with free travel among consumers, we support TTB’s effort to harmonize its labeling regulations with international requirements. TTB’s proposal would have the beneficial effect of serving the interests of consumers, as well as eliminating a potential barrier to trade between countries.”
Change is coming and it has the tailwinds of consumer support and NAFTA-like conformity to a standardized world market behind it. Without acceptance, it’s conceivable that the important import/export markets of beers, wines and spirits would come to a halt.
So better or for worse, the global economy is probably more the driving force behind the eventuality of nutritional labeling than any concerns about the wants of the consumer.
Whatever the reason, please contact me and send me whatever info you can and I’ll get your products into the book.
What good will this do you? Who will read the book? Between The Drink Beer, Get Thin Diet: A Low-Carbohydrate Approach and The Low-Carb Bartender, I did appearances on ABC’s “The View,” ESPN2′s “Cold Pizza,” and multiple appearances on the Fox News Channel. I probably did over 100 radio interviews throughout the U.S., Canada and even Europe.
This book will be bigger, with lots of publicity, and rest assured, readers will see your product information. Take advantage of this opportunity for some FREE publicity for your products. I go to press in August.
In the meantime, you can check out this option for the nutritional values of around 1,000 or more.