cooking with beer
Captain Morgan Takes A Different Approach To Designated Driver Recruitment
Posted by Bob Skilnik on July 2, 2008
Bravo to this Diageo Captain Morgan designated driver video with a message that doesn’t hit you over the head! A further tip of the hat to the creatives at Grey in New York.
HINT: This is how you get on message with younger drinkers to accept responsibility when drinking, not with a neo-prohibitionist editorial rant against the “evils of demon rum” or any adult beverage.
