Think of cooking with beer as more than sticking a 12-ounce can of Bud up a chicken’s ass, putting it on the grill and waiting for the bird to reach a nice golden brown. (But then again, the simplicity of this practice is so darn appealing).
We (and I mean you and me) will be looking at moving beyond just beer to kick-up a food recipe. Get inspired and think of all the components of beer; dried malt extract, malt syrup, yeast, grains, and even the more abstract items such as maltose…and beyond!
Put on an apron, grab a beer, and let’s get started.
Vaune Dillmann thought the wording on his bottle caps was just a clever play on the name of the Northern California town where he brews his beer - Weed.
Federal alcohol regulators thought differently. They have ordered Dillmann to stop selling beer bottles with caps that say “Try Legal Weed.”
While reviewing the proposed label for Dillmann’s latest beer, Lemurian Lager, the Alcohol and Tobacco Tax and Trade Bureau said the message on the caps he has been using for his five current beers amounts to a drug reference.
In a letter explaining its decision, the agency, which regulates the brewing industry, said the wording could “mislead consumers about the characteristics of the alcoholic beverage.”
Dillmann scoffs at the notion that his label has anything to do with smoking pot.
“I’ve never tried marijuana in my life,” he told The Associated Press on Wednesday. “I don’t advocate that. It’s just our town’s name.”
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This guy’s a moron. If this brewer doesn’t know how the old ABT, now TTB treats labels and advertising that blatently says or insinuates anything doing with “high-strength,” extra-kick,” claims of nutritional benefits, so-called vulgarities or “Try Legal Weed,” then I suggest he goes back and looks at the TTB guidelines on labeling and advertising material or go back through some old brewing industry trade journals. He’s either stupid or looking for trouble/publicity. This is a poor business decision, not some frat house prank.
This isn’t cute; it’s stupid. “I’ve never tried marijuana in my life.” Sure.
If I was an investor, I’d be pissed for this very poor business decision.
According to Catholic League President, Bill Donohue, Miller is taking a second look at their sponsorship of event like last Sunday’s Folsum Street Fair. After the San Francisco Chronicle listed some of the going-ons on the public streets of San Francisco (”…couples led each other up and down the street with dog collars and leashes, men in thong underwear played Twister….’ There was also a man who was flogged to such an extent that ‘red lash marks covered his back.’ Other gay men decided to ‘walk around naked’ in front of women and children. In addition to the homosexuals who dressed as nuns—ridiculing the women who have given selflessly of their lives in service to the dispossessed—there was a female stripper who was hoisted in a cage over a Roman Catholic church (on a Sunday when Masses were being said). The lead sponsor for the incredible spectacle is the Miller Brewing Company.”)
Donohue reported that Miller said it took exception to the use of its logo on an offensive poster mocking the Last Supper. “Today, it extended its original statement by apologizing for the misuse of its logo, ‘particularly [to] members of the Christian community who have contacted us to express their concern.’ It also said, ‘We are conducting an immediate audit of our procedures for approving local marketing and sales sponsorships to ensure that this does not happen again.’”
Donohue added: “We called Miller today asking for clarification of this statement, and we are pleased to note that a full-scale review of all its promotional policies is underway.”
Miller Beer has a connection to MoveOn.org: Most of MoveOn’s commercials are made by experienced operatives at a left-wing advertising firm in Santa Monica, California.
The firm of Zimmerman & Markman occupies a small suite of offices in a four-story building a few blocks from the beach. Bill Zimmerman, the agency’s strategist, has a PhD in psychology and got his start in politics registering black voters in Mississippi in 1962. He worked with Jane Fonda on anti-Vietnam War mobilization and has played a role in drug decriminalization campaigns. Pacy Markman, the agency’s copywriter, had a long career in commercial advertising (he wrote the indelible slogan “Miller Lite: everything you always wanted in a beer, and less”). MoveOn, he says, “is my penance.”
The assertion that MoveOn is centrist might be supported by the example of “Child’s Pay,” but Zimmerman and Markman are traditional partisan gunslingers. The spots they produce are deeply negative, hitting again and again upon a theme of dishonesty in the Bush administration and using a tagline that the agency chose soon after the president posed for the famous “mission accomplished” photos on the aircraft carrier Abraham Lincoln: “We’re not being led, we’re being misled.”
“We were trying to push a more acceptable way of calling the president a liar,” says Zimmerman. “At the time, given his approval rating, liar would have met with too much resistance.”
“But yes,” says Markman, “I am telling you that the president is a fucking liar.”
ST. LOUIS, June 5 /PRNewswire-FirstCall/ — Power tools and paisley ties are gifts of the past this Father’s Day thanks to “Here’s To Beer.” Anheuser-Busch’s global industry development campaign is encouraging adult sons and daughters to give dad something he’ll really appreciate — a refreshing beer and a chance to get together to celebrate the day, share stories and create new memories.
With an acrimonious divorce dragging on through the courts, you’d think a 64-year old man might learn something.
Not Sir Paul McCartney.
He’s formed a bond with Sabrina Guinness, a former girlfriend of Prince Charles and heiress to the beer dynasty. After Australia’s Herald Sun finishes listing her laundry list of suitors, you get the feeling that “The Cute One” is reaching for the bottom of the barrel.
