A-B Files With TTB For Bacardi Silver Mojito Label Approval
Posted by Bob Skilnik on March 28, 2007
A few weeks ago it was Chelada; this week it’s a malt-based variation of the classic Mojito. The Cuban-inspired mixed drink typically consist of rum, simple syrup, crushed mint leaves and a topping of seltzer water, all swimming in a tall glass of ice. They make a great one at the little bar off the check-in area at the Bellagio in Vegas.
Anheuser-Busch, however, has come up with a Mojito extension of its Bacardi Silver flavored malt beverage lineup. Maybe it’s me, but I just can’t envision drinking a Mojito out of a 24-ounce “shorty-forty” nor a 12-ounce can. The Bacardi Silver brand’s share of all malt-based beverages (including beer) in supermarkets was flat at 0.2 percent during the 52 weeks ended March 17, so this looks to be another “Run the flag up the pole and see if someone salutes it” A-B approach to stopping weak sales for their malt-flavored beverage segment.