Caffeinated alcohol-craze stimulates industry attacks
Posted by Bob Skilnik on August 27, 2007
Criticisms of alcoholic energy drinks in the US, could also have effect Europe’s ready-to-drink (RTD) beverage market, a health expert has warned.
The threat of increased political pressure on beverage makers could lead to further regulatory sanctions for the alcohol industry, which has already had to adopt more stringent social responsibility initiatives.
Anders Ulstein, board member of European Public Health Alliance (EPHA), told BeverageDaily.com that while criticism of RTD alcohol products is nothing new, the latest attacks could be yet another millstone around the industry’s neck.
Though accepting that US policy developments rarely has an influence on European legislation, Ulstein said the potential effects on policies of global bodies could be far more significant.