$80,000 to go untapped? End to beer sales at Coors Events Center means lost revenue
Posted by Bob Skilnik on September 19, 2007
A decision by University of Colorado officials to permanently stop the sale of beer at basketball games is expected to cost the athletic department as much as $80,000 a year in lost revenue, although a plan already is under way to recover the money….
Monday’s decision means Fat Tire, Coors Light, Coors Original and locally brewed Buff Gold — which cost $5 to $6 per plastic cupful — are all off the menu. CU also banned beer sales at Folsom Field for football games 11 years ago, except for those sitting in luxury suites or club seats.