Beer ad banned by ASA (UK)
Posted by Bob Skilnik on September 20, 2007
And I thought that the TTB in the U.S. is a problem. This U.K. situation is ridiculous.
The Advertising Standards Authority has banned Miller Brands from showing a new TV ad for Miller Genuine Draft because it thought it would appeal to under-18s.
The ad, which features a man performing a series of stunts on roller skates, was ordered to be taken off the air by the ASA yesterday because it said it associated alcohol with daring behaviour and would “appeal strongly to under-18s.”
This is the 2nd posting this week that falls under “Neo-Prohibition.” Amazing.