Beer (& More) In Food

Beer: The Condiment With An Attitude!

MILLER ANNOUNCES IMMEDIATE AUDIT: MARKETING POLICIES UNDER REVIEW

Posted by Bob Skilnik on October 1, 2007

According to Catholic League President, Bill Donohue, Miller is taking a second look at their sponsorship of event like last Sunday’s Folsum Street Fair. After the San Francisco Chronicle listed some of the going-ons on the public streets of San Francisco (“…couples led each other up and down the street with dog collars and leashes, men in thong underwear played Twister….’ There was also a man who was flogged to such an extent that ‘red lash marks covered his back.’ Other gay men decided to ‘walk around naked’ in front of women and children. In addition to the homosexuals who dressed as nuns—ridiculing the women who have given selflessly of their lives in service to the dispossessed—there was a female stripper who was hoisted in a cage over a Roman Catholic church (on a Sunday when Masses were being said). The lead sponsor for the incredible spectacle is the Miller Brewing Company.”)

Donohue reported that Miller said it took exception to the use of its logo on an offensive poster mocking the Last Supper. “Today, it extended its original statement by apologizing for the misuse of its logo, ‘particularly [to] members of the Christian community who have contacted us to express their concern.’ It also said, ‘We are conducting an immediate audit of our procedures for approving local marketing and sales sponsorships to ensure that this does not happen again.’”

Donohue added: “We called Miller today asking for clarification of this statement, and we are pleased to note that a full-scale review of all its promotional policies is underway.”

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One Response to “MILLER ANNOUNCES IMMEDIATE AUDIT: MARKETING POLICIES UNDER REVIEW”

  1. […] Posted by Bob Skilnik Beer in Food October 1, 2007 Link to original […]

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