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Beer: The Condiment With An Attitude!

Archive for March 6th, 2008

Make St. Pat’s A National Holiday! (And Buy Guinness)

Posted by Bob Skilnik on March 6, 2008

National survey results suggest millions believe St Patrick’s Day should be a national holiday

New York (February 14, 2008) – In response to overwhelming public sentiment, the makers of Guinness, the world’s most famous Irish stout,
are supporting Proposition 3-17, a national effort to make St. Patrick’s Day an officially-recognized holiday in the United States. 

“Guinness supports the demands of adults around the U.S. to take a day off from work and celebrate their Irish spirit,” said Richard Nichols at Diageo, makers of Guinness stout.  “Thanksgiving, New Year’s Day, Labor Day, and Columbus Day are all observed, and now it is time for St. Patrick’s Day to have its place among these other important dates.”

The goal is to get at least one million petitioned signatures by midnight on March 16, 2008 so they can be presented to Congress the next day, St. Patrick’s Day.  In the thousands of local bars and retailstores where Guinness stout is sold, anyone who wants to support Proposition 3-17 can sign a petition, or visit or text the word “SIGN” to 65579 to add their names to the petition. 

“My friends and I always get together for St. Patrick’s Day,” said Brandon Schad of Minneapolis.  “I don’t know why it’s not already an official holiday, but it falls on a Monday this year, so we’re making it a three-day weekend.” 

Celebrating St. Patrick’s Day goes well beyond wearing a green shirt and talking of leprechauns.  According to a recent survey of men and women 21 years of age and older, when asked which they have done to celebrate St. Patrick’s Day, 36% responded that they have watched or marched in a parade, 45% responded that they have toasted the day with a beer, and 59% responded that they have celebrated by eating traditional Irish food such as corned beef and cabbage.
And St. Patrick’s Day isn’t just for people of Irish ancestry.  Over half (57%) of those surveyed think everyone has a little bit of Irish in them on St. Patrick’s Day.  In fact, while 54% of respondents surveyed with Irish ancestry plan to celebrate St. Patrick’s Day this year, almost a third of U.S. residents who don’t claim Irish ancestry plan to
celebrate St Patrick’s Day as well.  Proposition 3-17 calls on the nation’s leaders in Washington, DC to grant the wish of the many people around the country who desire to spend the day celebrating with family and friends. 

“We think the public’s excitement about attending rallies and going out to pubs and stores where Guinness stout is sold to sign the petition to make the day official is a testament to the passion of the Irish – and would-be Irish – everywhere,” said Nichols.   

The survey also revealed that many people plan to celebrate sometime during the weekend leading up to this year’s St. Patrick’s Day, which falls on a Monday.  In addition to spearheading the petitioning of Congress for recognition as a national holiday, Diageo is promoting its commitment to responsible drinking by encouraging those who do decide to drink on St. Patrick’s Day, to do so responsibly. 

The United States has been leading the celebration of St. Patrick’s Day for centuries.  On March 17, 1762, the world’s first St. Patrick’s Day parade kicked off in New York City.  More than two centuries later, there are parades held each year in more than 90 cities across the country commemorating St. Patrick’s Day.


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Coming Soon!

Posted by Bob Skilnik on March 6, 2008

canonah1videocamera.jpgFor the last 12 months or so, I’ve been begging site visitors to submit videoed contributions of them preparing food using beer as an ingredient. So far, not a single response…until today. Not quite what I was looking for, but hey, these clips below are beer-oriented, and that’s what we’re all about here!

I’ve placed 2 of these submissions on the VodPod vertical on the right of the blog and here are the direct links to all 4 clips on youtube. The contributor’s name is Thomas de Napoli, and if you go to his site at , I suggest you take a look at “Lost,” under the Shorts category. You’ll get a kick out of it.

In the meantime, I’m working on a media-rich website/blog of videos of food recipes using beer, wine, liquor and liqueurs. I’m also building a library of podcasts with interviews from authors and business folks who want to plug a book, project or business in general, but whatever it is, it has to be beer/wine/booze and food oriented. The site will be THE place to go for a media-rich collection of spirited food and drink recipes. Once I have enough clips and interviews ready, I’ll be doing a soft opening in a month or so, start a news release campaign and some other publicity efforts in order to build traffic.

While I’m happy to use submissions from anybody who wants to be a “star” on the site, I’m especially looking for submissions that I can also build interviews around and give the submitter a chance to infomercial their projects for FREE, whatever they might be, once again, built around booze and food.

So here I am, begging again. Why don’t you do a short (under 10 minutes) recipe clip, and if you’re pushing a book, a drink product, a business…we could do an interview around it and talk about your project for an accompanied podcast while also setting up a link back to your site? It doesn’t have to be serious effort; light-hearted or just plain silly will work, as long as there’s a real ber/wine/booze food recipe involved that site visitors can benefit from.

There will be more about this project and website/blog location while I attempt to build a small library of stuff before we go online with this project.

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