Colleges Criticize Quantity of Beer Ads During NCAA Broadcasts
Posted by Bob Skilnik on April 10, 2008
WASHINGTON (AdAge.com) — More than 100 college presidents and athletic directors are urging NCAA President Myles Brand to re-examine the presence of alcohol ads on broadcasts of games, suggesting that college sports and beer advertising are a “bad mix.”
The Center for Science in the Public Interest has said some of CBS’s game telecasts may have exceeded the amount of beer advertising allowed.
In a letter sent yesterday, the presidents cited the amount of beer advertising during CBS’s broadcast of the “March Madness” college basketball tournament.
“Beer advertising during the games continues to undermine the many positive attributes of college spots and taints the NCAA’s status as an inspirational youth brand,” the letter reads.
Sounds to me like someone’s not getting enough payola.