Beer (& More) In Food

Beer: The Condiment With An Attitude!

Captain Morgan Takes A Different Approach To Designated Driver Recruitment

Posted by Bob Skilnik on July 2, 2008

The CaptainBravo to this Diageo Captain Morgan designated driver video with a message that doesn’t hit you over the head! A further tip of the hat to the creatives at Grey in New York.

HINT: This is how you get on message with younger drinkers to accept responsibility when drinking, not with a neo-prohibitionist editorial rant against the “evils of demon rum” or any adult beverage.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: