Michelob To Get The A-B Royal Treatment
Posted by Bob Skilnik on September 13, 2008
“The brand, however, was ignored in the later years (I blame the advertising dollars shoveled into Bud Light), first becoming an adjunct beer and then bottled in the common 12-ounce bottle—like so many other beers. The flagship Michelob pilsner lost its panache, its distinctiveness. It became, ‘just another beer,'” I complained.
Well, lo and behold!
“Michelob Brewing Co., a subsidiary of Anheuser-Busch, said Monday that it would kick off an advertising campaign, offer some seasonal varieties year-round, and bring some other A-B beers under the Michelob nameplate and give them all consistent, new packaging.
The campaign includes national print, television, radio and online advertisements, as well as an updated Web site,” reports the Jacksonville Business Journal, and includes giving the brewers “even more autonomy and creative license to its skilled brewmasters to brew their interpretations of classic styles.”
This entry was posted on September 13, 2008 at 11:00 am and is filed under Beer & Food In The News, Plugs. Tagged: Michelob Dunkel Weisse, Michelob Pale Ale, new ad campaign, Skilnik. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.