Beer (& More) In Food

Beer: The Condiment With An Attitude!

Michelob To Get The A-B Royal Treatment

Posted by Bob Skilnik on September 13, 2008

Michelo Sampler

Michelob Sampler

 

Just a few days ago, I was bemoaning what might happen if Anheuser-Busch didn’t get fully behind their Michelob brand and its growing line extensions.

“The brand, however, was ignored in the later years (I blame the advertising dollars shoveled into Bud Light), first becoming an adjunct beer and then bottled in the common 12-ounce bottle—like so many other beers. The flagship Michelob pilsner lost its panache, its distinctiveness. It became, ‘just another beer,'” I complained.

Well, lo and behold!

“Michelob Brewing Co., a subsidiary of Anheuser-Busch, said Monday that it would kick off an advertising campaign, offer some seasonal varieties year-round, and bring some other A-B beers under the Michelob nameplate and give them all consistent, new packaging.

The campaign includes national print, television, radio and online advertisements, as well as an updated Web site,” reports the Jacksonville Business Journal, and includes giving the brewers “even more autonomy and creative license to its skilled brewmasters to brew their interpretations of classic styles.”

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One Response to “Michelob To Get The A-B Royal Treatment”

  1. […] Bob Skilnik wrote a fantastic post today on “Michelob To Get The AB Royal Treatment”Here’s ONLY a quick extract“The brand, however, was ignored in the later years (I blame the advertising dollars shoveled into Bud Light), first becoming an adjunct beer and then bottled in the common 12-ounce […] […]

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