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Local Author Talks To CBS News About Low-Cal Beers

Posted by Bob Skilnik on April 12, 2010

I received an unexpected call from a very pleasant Kristyn Hartman at WBBM Chicago to pontificate about low-calorie/carbohydrate beers while also getting in a plug for “Does My Butt Look Big In This Beer? Nutritional Values Of 2,000 Worldwide Beers” and BEER: A History of Brewing in Chicago” (BRAND SPANKING NEW, $14.99 and signed by me, with orders fulfilled and shipped by Amazon —Seller name:—toddlintown—since I’m getting lazier as the days go bye and busy with my first granddaughter Norah).

Check out the story and then take a look at the video on the right side of the page.

I’ve said it before and I’ll say it again…There’s enough interests in the viewers/listeners of the Chicagoland area for a regularly scheduled look at beer, the brewing industry and beer info in general. A producer/director at WTTW brought it up once to me after an appearance on Chicago Tonight, but nothing happened. The Chicago Tribune stated emphatically that a poll they took sometime ago indicated that readers wanted updates on wine but not beer.

The funny thing with a statement like this, however, is the response that I receive after local radio, TV or print exposure when I’m asked to discuss any aspect of beer or brewing; in this latest example, the CBS 2 Chicago video stayed in the 1st place (most viewed) position for a little over 32 hours. It was a nice, well-edited and light-hearted two minute look at a product that vastly overwhelms wine in national sales and interests.

I also like wine, but I still can’t get over the media feedback that I’ve received over the last decade that repeatedly “indicates” more viewer/listener/readership in wine versus beer. Is it just me that feels that there’s a media bias against beer? Is beer or brewery industry news assumed to be too unsophisticated to be reported on as a regular feature and instead beer-themed story skimmed off the slush pile of topics to be used as filler when “news” is a little slow?

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Posted in Beer & Food In The News, Beer & Health, Beer And Calories, Beer And Carbohydrates, beer diet, Beer Nutritional Info, calories in beer, carbohydrates in beer, Malt Beverage Nutritional Info, Plugs, Video Beer Reviews | Leave a Comment »

Carlsberg Workers Strike Over LUNCH-ONLY Beer Breaks

Posted by Bob Skilnik on April 12, 2010

“Wow…Danish brewery employees say “NO!” to rolling out the barrels over new beer break policy.

For anyone who’s been to Europe, it’s interesting to note how liberal the paradoxical role that beer, or alcohol consumption in general, has carved out in the customs and attitude of of Western Europeans while also enforcing stringent regulations on driving and blood/alcohol levels.

Posted in Beer & Food In The News, Breweries, Neo-Prohibition | Tagged: , , | Leave a Comment »

A STAR IS BORN AS STELLA ARTOIS® CROWNS AVRIL MAXWELL OF NEW ZEALAND ITS 2009 WORLD DRAUGHT MASTER

Posted by Bob Skilnik on October 30, 2009

After Year-long Global Search, Maxwell Begins Mission of Passion to Teach Bartenders the World Over the Art of the Perfect Pour
 
October 30, 2009 – Now in its 13th year, the annual Stella Artois® World Draught Master competition epitomizes Stella Artois®’ dedication to delivering superior beer experiences the world over.  On Thursday Oct. 29, this year’s competition saw contestants from 26 countries across the globe converge in New York to compete for the coveted title and complete the brand’s time-honored 9-step pouring ritual of perfection. 
 
After a tense semi-final round, which saw the contestants and three competition winner wildcard entries whittled down to a final 10, an enthusiastic audience of Stella Artois® connoisseurs joined the discerning Jury panel to select  only those who could demonstrate true passion and dedication to perfection in pouring in a dramatic “Passion test.”  A tense head-to-head pouring finale followed, before Avril Maxwell was announced the winner and returned to the stage to claim the coveted title.  Maxwell, hailing from New Zealand now begins a global journey to more than 20 different countries across the globe as an ambassador for Stella Artois® and her own quest to ensure every chalice of Stella Artois® is preciously poured and perfectly served the world over.
 
Maxwell was awarded a unique trophy created by New York fashion designer Tim Hamilton as part of a pioneering design collaboration with Stella Artois®, successfully bringing to life his signature style and dedication to quality and craftsmanship within an entirely new design medium.  Hamilton, who introduced his apparel line at the event, also created a limited-edition iconic Stella Artois® Chalice glass in celebration of World Draught Master 2009.
 
Alexander Lambrecht, Global Marketing manager for Stella Artois®, comments:  “The World Draught Master competition is integral to our ongoing quest to deliver superior beer experiences the world over, ensuring that Stella Artois® is served with the same care, consideration and craftsmanship as has gone into more than 600 years of brewing.  We are extremely proud to welcome not only finalists  from around the globe to compete in New York, but also Stella Artois® connoisseurs and pioneering partners, such as Tim Hamilton, who share our ongoing quest for perfection.”
 
Runners up in the competition were Joe Oppedisano of Canada (2nd) and Alexey Shtukarev of Russia (3rd). Remaining contestants came from: Argentina, Australia, Azerbaijan, Belgium, Brazil,China, Cyprus, Czech Republic, Dubai, Finland, France, Greece, Hong Kong, India, Israel, Japan, Montenegro, Paraguay, Serbia, Singapore, UK, Ukraine and the United States.
 
In addition, the Stella Artois Online Fans’ Choice went to Oppedisano who was selected by consumers watching the competition streamed live to their computers. 
 
Lambrecht added, “We wanted to create a global conversation about the Stella Artois World Draught Master competition by inviting people into the event via live streaming and providing an opportunity for them to decide on what competitor embodied perfection. “
 

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Brewer Petitions President Obama for ‘Beer Nutrition Czar’ Position

Posted by Bob Skilnik on June 15, 2009

With Obama Administration About to Appoint as Many Czars as a 30-Pack of Warm Beer, Chicago Author and Certified Brewer Will Petition Country’s Chief Beer Drinker (CBD) for a Much Needed Beer Nutrition Czar Slot

Chicago, IL (PRWEB) June 15, 2009 — Publisher Bob Skilnik, president of Gambrinus Media, announced his candidacy today for the role of United States “Beer Nutrition Czar.” President Obama might soon be looking for another Czar who can help clarify the innumerable misconceptions about beer’s historic role as a beverage of moderation, hopes Skilnik (although he has little faith that the President won’t be able to resist saying “more taxes” and “beer” in the same sentence).

After personally fending off dozens of Internet critics, nutritionists, dieticians, and in one dramatic case, the incorrect information represented in the early version of “The South Beach Diet” that demonized all beers as beer belly makers (later retracted by the book’s author) with the 2003 and 2004 publications of his “Drink Beer, Get Thin Diet” and “The Low-Carb Bartender,” Skilnik thinks it’s high time that the President appoints him as national “Beer Nutrition Czar” and allow him to spread the word of beer’s nutritional benefits.

 Does My BUTT Look BIG In This BEER? Nutritional Values Of 2,000 Worldwide Beers

The 2005 Dietary Guidelines for Americans cite several studies indicating that light-to-moderate alcohol consumption is linked to lower mortality from coronary heart disease, especially among men ages 45 or older and women ages 55 or older. But because of the bureaucratic suppression of such information, Skilnik has felt compelled to write “Does My BUTT Look BIG In This BEER? Nutritional Values Of 2,000 Worldwide Beers” (ISBN-13: 978-0982218204, $10), now available in book stores and Internet book sites. Tired of waiting for the federal alcohol regulatory agency, the Alcohol Tobacco Tax and Trade Bureau (TTB) to implement new changes in proposed alcohol nutrition labeling requirements that would tell consumers the nutritional benefits of beer, author and brewer Skilnik has instead compiled an impressive array of brews with their nutritional values. The paperback book can be used by dieters counting calories or carbohydrates or by moderate beer drinkers who simply want to know the nutritional values of what he or she is drinking. Following the book’s lead, Skilnik has shed 80 pounds with a smile on his face and a beer in his hand. Currently, this kind of information is only available on light or low-carbohydrate beers, another Washingtonian mistake.

“Look, I understand that one more Czar in Washington would only add to the notion that there could be more Czars in D.C. than you might have found at a turn-of-a-century Romanoff wedding. I’d therefore be willing instead to be a ‘Roving Beer Nutrition Czar,’ visiting bar after bar – something my wife would attest that I’m already quite adroit at – to get the word out on the positive attributes of America’s favorite adult beverage. I’m tired of reading websites of half-truths or picking up popular diet books that meekly admit that a little beer is good for your heart but then can’t tell you how many calories, carbohydrates or even Weight Watchers POINTS® are in beer or read the further mindless dribble of web-based ‘experts’ who claim that beer contains nothing more than ’empty’ calories. In reality, you can find fat soluble vitamins such as A, D, E, K and water soluble vitamins like C, B1, B2, B6, B12, folic acid, biotin and niacin in beer. In addition, beer also contains more than 20 minerals, some protein, no fat, no cholesterol and less sodium per serving than all the honest politicians in all the bars in D.C. on a Friday night.”

“This Friday, June 19, 2009, I will be sending my resume to the White House in consideration for this much-needed political appointment. At the rate that President Obama is appointing Czars, I figure if I jump into the barrel early enough, I might have a strong chance of securing this spot. My son’s high school jeweled Prom King crown fits me, so that should help keep the federal budget somewhat in line with the kind of ceremonial accouterments needed for this important post, and if we concentrate on American beers only, we’ll be able to keep jobs from going overseas and make America stronger. Last week, I personally kept a U.S. brewing crew and three Chicago bartenders in business, and if I might add, without any T.A.R. P. funds.”

Bob Skilnik is a certified brewer and freelance writer. He has been a contributor to the Good Eating Section of the Chicago Tribune and a former columnist for the LowCarb Energy magazine. The Chicago writer has appeared on ABC’s “The View,” ESPN2’s “Cold Pizza,” and Fox News Channel’s “Fox News Live,” preaching the moderate consumption and nutritional aspects of adult beverages. Skilnik is currently working on a similar nutritional research project with wine for fall publication.

“Does My BUTT Look BIG In This BEER? Nutritional Values Of 2,000 Worldwide Beers” is distributed by Ingram Book Group, the world’s largest wholesale distributor of book products and available on Amazon and Barnes & Noble. With four distribution centers strategically located throughout the country and the largest inventory in the industry, Ingram provides the fastest delivery available.

More info on Skilnik’s efforts to de-fang nutritional misnomers about adult beverages can be found at http://MyBeerButt.com.

All trademarks and service marks are the property of the respective parties.

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Posted in Beer & Food In The News, Beer & Health, Beer And Calories, Beer And Carbohydrates, Beer Nutritional Info, calories in beer, Weight Watchers POINTS | Tagged: , , , , , | Leave a Comment »

Diabetics Given New Hope with Book Offering Thousands of Beer Choices That Reveal Their Calories, Carbs and Alcohol Content

Posted by Bob Skilnik on April 8, 2009

While Diabetes Associations Suggest Switching to Drinks That Are Lower in Alcohol and Sugar, Current Labeling Laws Fail to Provide Needed Information

 

 Does My BUTT Look BIG In This BEER? Nutritional Values Of 2,000 Worldwide Beers

Chicago, Ill. (PRWEB) April 8, 2009 — Gambrinus Media announced today that “Does My BUTT Look BIG In This BEER? Nutritional Values of 2,000 Worldwide Beers” (ISBN-13: 978-0982218204, $10) is now available in book stores and Internet book sites. The valuable information provided in the paperback book can be used by diabetics under the supervision of their physicians, dieters counting calories or carbohydrates or beer drinkers who simply want to know the nutritional values of what they are drinking. Currently, this kind of information is only available on the federally-mandated nutrition facts labels of light or low-carbohydrate beers.

Tired of waiting for the Alcohol Tobacco Tax and Trade Bureau (TTB) to implement transparency in alcohol nutrition labeling requirements, author Bob Skilnik has compiled an impressive array of beers, including popular imports and crafts, with their nutritional values.

“At the moment, individual states determine whether or not the alcoholic strength of a beer can be displayed on containers or advertising materials. If you’re looking for carbohydrate or calorie content on your favorite beers, forget it. You won’t find it, no matter what state you’re in. Suggestions by leading diabetes organizations to seek out beers with less alcohol and carbohydrates are meaningless if that information is not made readily available to consumers.”

A few years ago, the TTB, the federal agency that controls labeling requirements for alcoholic beverages, opened up a comment campaign for a possible new labeling design that drew over 18,000 comments concerning the proposed addition of a nutrition facts label on all alcoholic beverages, similar to what’s found on most packaged foodstuffs. About 96 percent of the comments received by the agency demonstrated a strong wanting for nutritional labeling on all alcoholic products.

“The brewing industry is currently rushing gluten-free beers to store shelves for those beer drinkers who rank among the 2 million Americans who suffer from Celiac Disease, a condition that can damage the intestines due to intolerance to gluten, a protein found in various grains such as barley. Other breweries are trying to capture the even smaller niche of those drinkers looking for ‘organic’ beers. In the meantime, almost 24 million Americans suffer from diabetes, a huge demographic in an otherwise flat market that finally has the opportunity to enjoy a beer or two with a meal or snack, empowered by the information provided in ‘Does My BUTT Look BIG In This BEER? Nutritional Values Of 2,000 Worldwide Beers’ while under the supervision of their physician, dietician or nutritionist.”

Bob Skilnik is a certified brewer and freelance writer. He’s been a contributor to the Good Eating Section of the Chicago Tribune and a former columnist for the LowCarb Energy magazine. The Chicago writer has appeared on ABC’s “The View,” ESPN2’s “Cold Pizza,” Fox News Channel’s “Fox News Live,” and Chicagoland print, radio and television outlets, preaching the moderate consumption and nutritional aspects of adult beverages. Skilnik is currently working on a similar nutritional research project with wine for late summer publication. More information can be found at “Drink Healthy, Drink Smart” (http://drinkhealthydrinksmart.com)

“Does My BUTT Look BIG In This BEER? Nutritional Values Of 2,000 Worldwide Beers” is distributed by Ingram Book Group, the world’s largest wholesale distributor of book products. With four distribution centers strategically located throughout the country and the largest inventory in the industry, Ingram provides the fastest delivery available.

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Posted in Beer & Food In The News, Beer & Health, Beer And Calories, Beer And Carbohydrates, Beer Nutritional Info, Book Reviews, Books & Beer, calories in beer, carbohydrates in beer, Malt Beverage Nutritional Info, Plugs | Tagged: , , , , | Leave a Comment »

When King Richard and His Media Flunkies Helped Bury Old Style in Chicago

Posted by Bob Skilnik on March 26, 2009

Read the rest of this entry »

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Ground Breaking Beer Nutritional Book Now Available As Download Too!

Posted by Bob Skilnik on February 21, 2009

Nutritional Values of 2,000 Worldwide Beers

Nutritional Values of 2,000 Worldwide Beers

Gambrinus Media announced today that “Does My BUTT Look BIG In This BEER?: Nutritional Values Of 2,000 Worldwide Beers” (ISBN-13: 978-0982218204, $10) is now available in book stores and Internet book sites and in downloadable PDF form.

Author Bob Skilnik has compiled an impressive array of beers, including popular imports, with their nutritional values. Frustrated by the bureaucratic pace of the Alcohol Tobacco Tax and Trade Bureau (TTB) to react to consumer demand and implement new changes in alcohol nutrition labeling requirements, Skilnik contacted brewing industry sources for the kind of nutritional information that might one day be found on the containers of all alcoholic beverages. The result of his research has become a paperback reference book and downloadable file that can be used by dieters counting calories or carbohydrates or by beer drinkers who simply want to know the nutritional values of their favorite brews. Currently, this sort of information is only available on light or low-carbohydrate beers.

MORE INFO ON THE PDF VERSION OF “DOES MY BUTT LOOK BIG IN THIS BEER?” FOUND HERE

Posted in Beer & Food In The News, Beer & Health, Beer And Calories, Beer And Carbohydrates, beer diet, Beer Nutritional Info, Books & Beer, calories in beer, carbohydrates in beer, Malt Beverage Nutritional Info, Weight Watchers POINTS | Leave a Comment »

‘Does My BUTT Look BIG In This BEER?’ Book Details Nutritional Values of 2,000 Worldwide Beers

Posted by Bob Skilnik on February 18, 2009

(PRWEB) February 18, 2009 — Gambrinus Media announced today that “Does My BUTT Look BIG In This BEER?: Nutritional Values Of 2,000 Worldwide Beers” (ISBN-13: 978-0982218204, $10) is now available in book stores and Internet book sites. Author Bob Skilnik has compiled an impressive array of beers, including popular imports, with their nutritional values. Frustrated by the bureaucratic pace of the Alcohol Tobacco Tax and Trade Bureau (TTB) to react to consumer demand and implement new changes in alcohol nutrition labeling requirements, Skilnik contacted brewing industry sources for the kind of nutritional information that might one day be found on the containers of all alcoholic beverages. The result of his research has become a paperback reference book that can be used by dieters counting calories or carbohydrates or by beer drinkers who simply want to know the nutritional values of their favorite brews. Currently, this sort of information is only available on light or low-carbohydrate beers.

Does My BUTT Look BIG In This BEER?
Does My BUTT Look BIG In This BEER?

“Even if the TTB gave the drink trade the O.K. to add nutrition fact labels to their products tomorrow, the agency would still temper their decision with a 3-year lag period before making it mandatory. To prove a point to critics who say that this kind of consumer-friendly information is unnecessary on adult beverages and to quiet down my doctor who said that my 300-pound body needed a thorough downsizing, I began a weight loss program that included the moderate consumption of my favorite beers, using the nutritional information that breweries have provided me,” says the still shrinking Skilnik.

Story Continues

Posted in Beer & Food In The News, Beer & Health, Beer And Calories, Beer And Carbohydrates, beer diet, Beer Nutritional Info, calories in beer, carbohydrates in beer, Plugs | Tagged: , , , , | 1 Comment »

5 Valentine Day Beers With Nutritional Info

Posted by Bob Skilnik on February 12, 2009

OK. I admit that this post is a bit of a stretch, but I was trying to find beers that might appeal to women — as well as men, while still keeping an eye on the nutritional data of these beers. Sometimes, however, just like with love, you have to just jump in and say the hell with it! I think this selection will work. Remember; there are no bad beers, just bad beer drinkers.

5 Valentine Day Beers With Nutritional Info

Posted in Beer & Food In The News, Beer And Calories, Beer And Carbohydrates, Beer Nutritional Info, Books & Beer, carbohydrates in beer, Weight Watchers POINTS | Tagged: , , , , , , , , | Leave a Comment »

BEER Nutrition Book Now Available

Posted by Bob Skilnik on January 22, 2009

Nutritional Values of 2,000 Worldwide Beers

Nutritional Values of 2,000 Worldwide Beers


NOW AT AMAZON

NOW AT BARNES & NOBLE!

 

Does My BUTT Look BIG

In This BEER?

Nutritional Values of
2,000 Worldwide Beers
 

 

— Bob Skilnik —

aka, The Low-Carb Bartender

Pick up a candy bar, a bag of potato chips, or even your kid’s favorite sugar-coated breakfast cereals and you can refer to a Nutrition Facts label that gives you the kind of nutritional information that you, the consumer, deserves to know.

But pick up a bottle of your favorite beer, and unless it’s a low-calorie or low-carbohydrate brew with a federally-required Nutrition Facts label emblazoned on it, you have no idea what, if any, nutritional components are in a regular-brewed stout, porter, bock, wheat beer or even a simple
American-style pilsner beer…

…Until NOW! Whether you’re counting calories, carbs or even Weight Watchers® Points®, here’s the nutritional information that you can’t find anywhere else but in these following pages for
over 2,000 worldwide beers.

 

Moderation, Not Deprivation!

Posted in Beer & Food In The News, Beer & Health, Beer And Calories, Beer And Carbohydrates, beer diet, Beer Nutritional Info, Book Reviews, Books & Beer, calories in beer, carbohydrates in beer, Malt Beverage Nutritional Info, Weight Watchers POINTS | Tagged: , , , , , | 2 Comments »

Old Style, Part II- Doing It On The Cheap

Posted by Bob Skilnik on January 21, 2009

This ressurection of the Old Style brand is actually a second (maybe third) attempt to reinvigorate the brand. 
Old Style Retro Ad

Old Style Retro Ad

 
I received a telephone call a few years ago, asking if I could put together 2 focus groups – one of former Old Style drinkers/one of current OS drinkers. The ad agency that hired me was from San Francisco so it seemed doomed from the beginning, with a West Coast agency running this, unfamiliar with the Chicago beer drinker. I had just written Volume II of my Chicago beer book and had done an extensive detailing of the rise and fall of the brand in the Chicagoland area. This was probably in 2002 since the brand was celebrating its 100th birthday.
 
We assembled in a small North Side neighborhood bar with Chicago Pabst distributors and the West Coast ad men, with about 40 beer drinkers. Everyone gave testimony as to why or why they didn’t drink the beer from “God’s Country.” The next day, I was filmed while I received the 3rd degree from the ad men and the distributors about the rise and fall of the brand. The problem, as everyone saw it, was that the biggest OS-drinking bar was Wrigley Field and once everyone walked out on a Cub’s game, they went back to drinking their “regular” beer.  Why?
 
Well, we had a lot of good ideas, but when someone mentioned the word “money,” you could see the eyes of the distributors roll back into their heads – a Pabst philosophy…do it on the cheap.
 
Some ideas we had were
 
* Neighborhood 16-inch softball sponsorships, followed by any other sport since A-B had the pro game events locked up. The distributors were whipped on this, claiming that they didn’t have a chance since A-B and Miller had Chicago sports covered, even at the neighborhood level. The only money spent on Chicago sports was/is for the Cubs, although in actuality, Budweiser is really the #1 sponsor (The Official Sponsor) of the Cubs; Old Style is just a sponsor, although they make a lot of noise about their sponsorship while A-B doesn’t have to.
* Return to kraeusening of the beer.
* Start brewing the beer back at City Brewery in LaCrosse since it seemed so odd to see the beer being brewed in Milwaukee.
* Going back to retro advertsising.
* Just advertise, period. The entire ad budget seemed to be wrapped around the Cubs.
 
For awhile, they did return the brewing to LaCrosse but never made a big deal about it and it quietly went back to Milwaukee to be brewed. Kraeusening the beer and making a bit of a media fuss about it seems to be their second chance in reawakening the beer brand and getting some press about it. It’s going to be difficult, it not down right impossible, to raise the price from its “popular-priced” category (read: cheap) to a sub-premium price. They’re going to have to do more to convince the customer of higher attributes in the beer than just adding some new beer with active yeasts into the fermented batch. Sure, it “scrubs” the beer somewhat and drags out some of the off taste and greenishness of the beer, but so what?
And that brings us back to what 40 former and current Old Style beer drinkers told the San Francisco ad men and the Chicagoland Pabst distributors;
Spend more money on the brand. Advertise in print, on the radio, even local TV. Sponsor local neighborhood sports events. Start making noise about the brand, its history, how important it once was in Chicago. Don’t say it’s “Chicago’s beer”; Make it Chicago’s Beer.
Oh, and did I mention? Spend more money on the brand!
 
Here’s a link to an article that was written about all of this. I can’t pull it up as a good link, just in the cache, so some words are color-indexed.
A much more extensive story about Old Style in Chicago can be read in BEER: A History of Brewing in Chicago.
A History of Brewing in Chicago

BEER: A History of Brewing in Chicago

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Does My BUTT Look BIG In This BEER? NOW AVAILABLE!

Posted by Bob Skilnik on January 2, 2009

Nutritional Values of 2,000 Worldwide Beers

Nutritional Values of 2,000 Worldwide Beers

NOW AT AMAZON

NOW AT BARNES & NOBLE!

Does My BUTT Look BIG

In This BEER?

Nutritional Values of
2,000 Worldwide Beers
 

 

— Bob Skilnik —

aka, The Low-Carb Bartender

 

Pick up a candy bar, a bag of potato chips, or even your kid’s favorite sugar-coated breakfast cereals and you can refer to a Nutrition Facts label that gives you the kind of nutritional information that you, the consumer, deserves to know.

But pick up a bottle of your favorite beer, and unless it’s a low-calorie or low-carbohydrate brew with a federally-required Nutrition Facts label emblazoned on it, you have no idea what, if any, nutritional components are in a regular-brewed stout, porter, bock, wheat beer or even a simple
American-style pilsner beer…

…Until NOW! Whether you’re counting calories, carbs or even Weight Watchers® Points®, here’s the nutritional information that you can’t find anywhere else but in these following pages for
over 2,000 worldwide beers.

 

Moderation, Not Deprivation!

Preface

Whether brewers, vintners or distillers like it or not, the Alcohol Tobacco Tax and Trade Bureau (TTB), responsible for labeling requirements of alcoholic beverages, is close to making it mandatory for alcoholic beverages to list their nutritional values. Whenever the TTB can finally arrive at some sort of standardized Nutrition Facts label that makes sense (it might take years), they have assured the drink industry that once they settle on an idea of what will be needed on the Nutrition Facts label, they will still give industry members an additional three years to redesign new labels and ease the cost of testing and relabeling by gradually implementing their compliance timeline.

One compelling reason why this will come to fruition is because of the hand of globalism in today’s universal trade and commerce. As the Distilled Spirits Council of the United States notes in their most recent comment in TTB Notice No. 74, “…this proposed rule change would bring TTB requirements into conformity with the provisions of the World Wine Trade Group (WWTG) Agreement on Wine Labelling (sic). As stated by TTB, ‘[these] negotiations proceeded from the view that common labeling requirements would provide industry members with the opportunity to use the same label when shipping product to each of the WWTG member countries. With a global economy and with free travel among consumers, we support TTB’s effort to harmonize its labeling regulations with international requirements. TTB’s proposal would have the beneficial effect of serving the interests of consumers, as well as eliminating a potential barrier to trade between countries.'”

Change is coming and it has the tailwinds of consumer support and NAFTA conformity behind it with a soon-to-be standardized world market of beer, wine and booze labels. Without acceptance by U.S. drink manufacturers, it’s conceivable that the import/export markets of beers, wines and spirits would come to a halt; but be assured, that that will not happen.

So in reality, the global economy is probably more the driving force behind the eventuality of nutritional labeling on beer, wine and booze than any concerns about the wants or needs of consumers.

But why worry about any of this? In the following pages, you’ll find nutritional information now that will help you to enjoy the moderate consumption of worldwide beer whether you’re counting calories, carbohydrates or WEIGHT WATCHERS® POINTS®, perhaps even trying to pack on the pounds, or simply trying to maintain your current weight. You can even use the alcohol by volume (abv) information in this reference guide to settle bar bets; What’s the strongest beer? The weakest? for instance.

Measurement Tolerances

“The Bureau [TTB] has determined that tolerance ranges are required with respect to labeled statements of caloric, carbohydrate, protein, and fat contents for malt beverages. The intent of these tolerances is to provide for normal production and analytical variables while continuing to ensure that the labeling is not misleading to the consumer.

Held, the statement of caloric content on labels for malt beverages will be considered acceptable as long as the caloric content, as determined by ATF [Alcohol Tobacco and Firearms Bureau] analysis, is within the tolerance +5 and -10 calories of the labeled caloric content. For example a label showing 96 calories will be acceptable if ATF analysis of the product shows a caloric content between 86 and 101 calories.

Held further, the statements of carbohydrate and fat contents on labels for malt beverages will be considered acceptable as long as the carbohydrate and fat contents, as determined by ATF analysis, are within a reasonable range below the labeled amount but, in no case, are more than 20% above the labeled amount. For example, a label showing 4.0 grams (within good manufacturing practice limitations) but not more than 4.8 grams.

Held further, the statement of protein content on labels for malt beverages will be considered acceptable as long as the protein content, as determined by ATF analysis, is within a reasonable range above the labeled amount but, in no case, is less than 80% of the labeled amount. For example, a label showing 1.0 gram protein will be acceptable if ATF analysis of the product shows a protein content which is more than 1.0 gram (within good manufacturing practice limitations) but no less than 0.8 gram.”


Book Guidelines

You’ll probably notice disparities between the nutritional information of the same brands of beer, but brewed in different countries. Guinness or Beck’s comes to mind. Some worldwide breweries contract to have their beers brewed in satellite breweries, far from their home offices. The use of more easily available indigenous grains or accommodating known taste preferences of local beer drinkers can influence the use of different mixtures of grains in the mash, differently treated water sources, ever-changing ratios of various types of hops in the kettle, and even yeast strains in the fermentor, which can account for variances in calories, carbohydrates and alcohol levels for the same brand of beers in different countries. Guinness, for instance, is extremely popular in Nigeria, yet the cost of shipping malted barley from Ireland would be prohibitive. As a result, indigenous grains such as sorghum and soybeans can also be added to the grain bill. As noted throughout the book, and reflective of different brewing practices in a host of countries, the nutritional value for Guinness will vary widely. The beer is currently brewed in 51 countries!

Serving size for beer is listed in the book as 12-ounces (with rare exceptions), even if the beer comes in 22-ounce “bombers” or half-liter bottles, as per the TTB and the United States Department of Agriculture (USDA) suggestions. That serving size (12-ounces) for beer will assuredly be solidified when the TTB makes its final decision on labeling requirements. I have no idea how the TTB will handle high-strength beers such as The Boston Beer Company’s Utopia or Millenium brands, for instance. The brewery recommends a moderate 2-ounce serving size for these high-alcohol brews, but with a beer serving being defined as 12-ounces, this is just one more standardization problem that the TTB will have to deal with.

No sodium, fat, cholesterol or protein values are listed here. There is NO fat nor cholesterol in beer and trace amounts of sodium and protein values in your favorite brew. While TTB mandated alcoholic drink labels will almost assuredly display protein levels in grams and sodium levels in milligrams-all part of a labeling consistency for beer, wine, liquor and liqueurs-these numbers in beer are insignificant in my opinion, especially in light of the government recommendation of no more than two 12-ounce servings of beer for men and one 12-ounce serving of suds for women per day. For instance, the United States Department of Agriculture’s Recommended Dietary Allowance (RDA) for sodium for a 25 old male is 1500 mg. Your average 12-ounce serving of Budweiser contains less than 10 mg of sodium. The average 12-ounce serving of Budweiser also contains 1.3 grams (gm) of protein while the RDA for protein for a male, 25 years and older, is 63 grams. (I used a 25-year old male for obvious reasons; they do enjoy their beers.) You could check out similar parameters for 25-year old women or different ages for men and women and you’d never find any beer, let alone a Budweiser, coming anywhere near RDA levels. You’d have to drink more than 150 bottles of Budweiser to hit the sodium RDA or chug down a little more than 49 bottles of the stuff to hit the protein RDA. Remember again; we’re considering the fed’s recommendation of no more than two 12-ounce servings of beer a day for men and one serving for women. The need to worry about sodium and protein in beer seems like a wasted exercise, so these nutritional values are ignored here. 

One more caveat. Breweries are changing, and tweaking their recipes all the time, skewing their beers’ nutritional values with any given batch. Also be aware that any measurement of the nutritional values of beer is based on an average analysis. No two batches of beer will ever be the same. That’s why the TTB gives an expected range (+, -) for calorie, carbohydrate and protein analyses. Of the many breweries that contributed to this book, The Lion Brewery in Wilkes-Barre, Pennsylvania was the only brewery that sent me their beer nutritional information with expected ranges, not as definitive numbers. That’s really how you have to look at the information in this book; numbers will fluctuate with each batch of beer. Keeping the nutritional data within an expected range and deriving an average analysis of product is what’s given here.

I welcome any documented corrections to the material presented here and will post them on our website and will also include the newest numbers in future printings of this book. There are more than 2,000 beers in this list, the majority of them with ALL their carbs, calories, and alcohol by volume percentages listed. You’ll waste your time going through the various websites with nutritional values of beer. Using info direct from the breweries, I’ve often found that the website nutritional values are wrong; more often than not, very wrong!

This material, as presented, is copyrighted. Slight “ringers” with an insignificant difference of .01 g carbs or 1 calorie have been added to the list to track any attempts to duplicate this material.

We’ll be online soon with ever-expanding information on beer, wine, and booze nutritional values and be presenting plenty of tips on how to enjoy them in a moderate, responsible and healthful manner. 

On the website, you’ll find:

  • New and updated information  for the nutritional values for beer, wine and booze as more numbers come in
  • Lower-calorie, lower-carbohydrate and lower-fat recipe versions of your favorite mixed-drinks
  • Tasty recipes for making your own lower-calorie, lower-carbohydrate and lower-fat liquors, liqueurs and bar mixes
  • Food recipes using beer, wine and booze as condiments, with an emphasis on flavorful and healthy dishes
  • Video presentations of much of what’s listed above
  • A drink recipe exchange forum

Posted in Beer & Food In The News, Beer & Health, Beer And Calories, Beer And Carbohydrates, beer diet, Beer Nutritional Info, Book Reviews, Books & Beer, Booze Drink Recipes, Booze Nutritional Info, Booze Recipes, calories in beer, carbohydrates in beer, Cooking With Beer, Liqueur Nutritional Info, Malt Beverage Nutritional Info, Spirits Nutritional Info, Video Recipes, Weight Watchers POINTS, Wine And Carbohydrates, Wine Nutritional Info | Tagged: , , , , | 13 Comments »

Exporters and watchdogs question US booze labelling

Posted by Bob Skilnik on December 10, 2008

Here’s one more reason why the nutritional labeling of alcoholic beverages in the U.S. will go on for ages. Now we have the Europeans dictating what will go on the labels for beer, wine, liquor and liqueurs. However this shakes out, the Alcohol Tobacco Tax and Trade Bureau (TTB) has noted that they will give the drink industry 3 years for compliance and why Does My Butt Look Big In This Beer? Nutritional Values For Over 2,000 Worldwide Beers will be a “Must Have” book for your household or favorite bar.

 

Exporters and watchdogs question US booze labelling

Proposals for new mandatory labelling requirements on alcoholic beverages in the US have come under criticism this week from foreign manufacturers and watchdogs for offering no benefit to the consumer.

Both the UK-based the Wine and Spirit Trade Association (WTSA) and the US Center for Science in the Public Interest (CSPI) claim that the current proposals to only label fat, protein and nutrients are a wasted opportunity for the industry and regulators alike.

 The labelling bill, which will remain under consultation until 27 January [2008], was announced by the US Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau (TTB) in order to give consumers more awareness of what they are consuming.

 Research

In a statement released yesterday, the CSPI said it was unconvinced that the current proposals could serve the purpose, calling for “real-world” research for a new-uniform label that could encourage measured and moderated drinking in the US.

 George Hacker, the not-for-profit group’s alcohol policies director said that any labelling requirement would need to address the interests of the consumer and not those of liquor manufacturers or brewers.

“Consumers need information about calories, to help watch their weight; alcohol content, to help measure their drinking; and ingredients, to help comparison shop on the basis of quality and allergens,” he stated. “The TTB proposal also would not require disclosure of ingredients, nor would it require a statement communicating the government’s advice on moderate drinking.”

 Industry slant

 The CSPI said that it had therefore called for the TTB to go back to the drawing board over the proposals, which it claims have been designed primarily to please all manufacturers of alcoholic beverages.

 “There are brewers on the one hand, who would prefer not to disclose alcohol content on labels at all, and distillers on the other, who would look forward to portraying liquor as a virtual diet drink with zero carbs, zero fat, zero protein,” the group stated.

 While encouraged that the government had begun to take action on the labelling issue, Hacker said that health issues should be the main priority of any successful labelling bill.

 “It’s good news that the Bush Administration has begun a rule-making on alcohol labelling,” he stated. “It’s a shame that it’s proposed a confusing scheme that advances the public relations objectives of the industry more than it does the public’s health or the convenience of consumers.”

 Exporters view

 Though the watchdog criticized the proposals for having a pro-industry slant, some foreign alcohol manufacturers are also concerned over the labelling scheme.

 WTSA spokesperson John Corbet-Milward told BeverageDaily.com that there was concern from some European alcoholic producers that there was little point to the US adopting the labelling proposals, as they served no benefit to consumers.

 “Ideally, a single global labelling agreement would help ensure parity for all manufacturers,” Corbet-Milward said. “If there appears to be no benefits from the scheme though, then there is little point of introducing it in the first place.”

**********

In my opinion, the US Center for Science in the Public Interest (CSPI) is only adding to the labeling delay with its over insistance on doing things their way, guised as wanting what’s best for the consumer.

 

 

Posted in Beer & Food In The News, Beer & Health, Beer And Calories, Beer And Carbohydrates, Beer Nutritional Info, Booze Nutritional Info, calories in beer, carbohydrates in beer, Liqueur Nutritional Info, Malt Beverage Nutritional Info, Spirits Nutritional Info, Wine And Carbohydrates, Wine Nutritional Info | Tagged: , , , , , | Leave a Comment »

Sprecher Brewing Offers Treats For The Troops

Posted by Bob Skilnik on December 9, 2008

Treats for the Troops from Sprecher

Glendale, WI –

 

Do you know U.S. military personnel stationed in Iraq or Afghanistan who love Sprecher gourmet sodas? Thanks to a partnership between Sprecher Brewing Company and the George Washington Stein Club, you can now send your favorite troops a 12-pack shipper of Sprecher gourmet soda for only $25.00 through the Treats for the Troops program. That’s correct: You can send a 12-pack shipper of Sprecher gourmet soda to U.S. military personnel in Iraq and Afghanistan for only $25.00. What a great way to say “Happy Holidays,” or let these special people know that they’re in your thoughts.

To send Sprecher treats to your favorite troops, visit Sprecher’s gift shop and select the 12 sodas you’d like send or call the gift shop and place your order. Your gift may be tax-deductible; ask how when making your purchase.

On a related matter, scheduled Sprecher Brewery tours are free for all U.S. military personnel with valid ID. Contact the Gift Shop to make reservations.

The Sprecher Gift Shop is located at 701 W. Glendale Ave, Glendale, WI. Phone: 414.964.2739.

For more information about ordering

 

 contact Michelle Brzek,

414.964.2739 x114, or mbrzek@sprecherbrewery.com.

For more information about the George Washington Stein Club, contact Dave Bowen,

414.964.7837 x150, or dbowen@sprecherbrewery.com.

 

 

 

Treats for the Troops,

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Know How To Drink Alcohol While Building Muscle and Losing Fat

Posted by Bob Skilnik on November 25, 2008

Gimme a beer!
Gimme a beer!

Article moved to

Posted in Beer & Food In The News, Beer And Carbohydrates, Beer Nutritional Info, Plugs | Tagged: , , , , , , , , , , | Leave a Comment »

Ben Franklin, Bob Skilnik and Colonial Spirits

Posted by Bob Skilnik on October 29, 2008

Ben Franklin; What He DIDN'T Say About Beer!

Ben Franklin; What He DIDN'T Say about Beer!

Ben and Colonial Spirits
2-3:30pm, Sun., Nov. 2
Register

 

 

 

 

Bob Skilnik, Chicago’s beer historian, discusses the beers and ales favored by Franklin and the Founding Fathers even during their informal political discussions.

                   Columbus, Ohio Brewery Issues First T-Shirt Recall in The Nation
Elevator Brewing Company Owner Will Replace Historically Inaccurate Ben Franklin T-Shirts

 

Posted in Appearances, Beer & Food In The News, Beer History, Plugs | Tagged: , , , | Leave a Comment »

What Is Anheuser-Busch Smoking?

Posted by Bob Skilnik on October 27, 2008

A-B has Ira Glass hawking Budweiser American Ale. IRA GLASS.

A-B thinks that this NPR snob represents the typical Bud American Ale drinker?

A few years ago, A-B was trying to figure out who the market was for Bud Select, a low-calorie/low-carb beer that A-B went out of its way not to promote these attributes. The hired some “rap artist” for a $2 mil contract, dressed up like a blinged-up pimp while exciting some pimped-out car that was worth more money than every house on my block. 2 million freaking dollars. Now if someone can find me 2 black beer drinkers who drink (1) A Bud product and (2) A low calorie/carb A-B beer, you’ll be looking for the rest of your life.

Here it is, a few year laters. Right now, they’re still trying to figure out the beer’s market. The last commercial I saw was a bunch of WASP with their sweaters tied around their necks, and I think they were playing golf. This time we were told that the beer had a rich, bold taste. That commercial too was buried about a month later. I imagine the next attempt at this beer being promoted again before they simply dump the rest of it in their buffalo wing sauce, will be a group of starving North Koreans huddling by the only working light bulb in their village. Perhaps they’ll sing songs about the “Great Leader” while commenting on the rich, bold tatste of such a low-calorie/carb beer.

Please A-B, call me. I’ll do a focus group for you for thousands less and I’ll tell you this: Black and overpaid hip-hop artist exiting a million dollar car and dressed up like a walking South African diamond mine will not make this middle-aged white guy go out and buy a beer that is so poorly positioned.

If you want to sell Bud American Ale, send me a case and $10,000 and I’ll sell more beer in a week than Ira Glass will sell during the High Holy Days. Ira Glass? This guy suckles from the PBS teats of the American taxpayer but he represents the demographic that A-B wants to drink Budweiser American Ale? Ira Glass? Oh wait…Wally Cox is dead.

Fire these PR people. They’re laughable. Or simply spray some cold water on the blouses of non-bra wearing and well-endowed blondes while swigging down Select. I could save A-B millions and ready some dry towels for the girls…or maybe not.

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Bitch Creek ESB Takes GABF Silver Medal in the American Brown Ale Category

Posted by Bob Skilnik on October 22, 2008

                                                                                      

 

GRAND TETON BREWING CO.Bitch Creek Beer

430 Old Jackson Hole Highway    Victor, ID  83455

208.787.9000 (phone)    208.787.4114 (fax)

www.GrandTetonBrewing.com

 

FOR IMMEDIATE RELEASE

Contact: Chuck Nowicki, National Sales Manager

(208) 787-9000       ChuckNowicki@GrandTetonBrewing.com

 

October 17, 2008

 

BITCH CREEK ESB WINS AGAIN AT THE GREAT AMERICAN BEER FESTIVAL!

 

VICTOR, ID – In its 20th year, Grand Teton Brewing Company, known throughout the West for their exceptional microbrews, has won another medal with their legendary Bitch Creek ESB. At this year’s prestigious Great American Beer Festival, Bitch Creek found itself in familiar territory, once again standing on the podium, this time with a silver medal in the American Brown Ale category.

 

Over the last few years, Bitch Creek ESB has become dominant at the highest level of beer competitions.  This spring it won a medal at the World Beer Cup in only its 2nd appearance.  During this summer’s North American Beer Awards, it repeated last year’s Gold Medal performance. This makes for five medals in five years at the NABA.  At the Great American Beer Festival, this year’s win represents four medals in five years, including two Gold Medals. To win consistently at this level requires a truly superior brew.

 

Bitch Creek ESB perfectly balances big malt sweetness and robust hop flavor for a full-bodied, satisfying mahogany ale.  Like the creek for which it’s named, Bitch Creek ESB is complex, full of character and not for the timid.

 

The success of Bitch Creek has not gone unnoticed.  Record numbers of beer drinkers have been calling, visiting and emailing the brewery wanting more distribution.  Many have gotten their wish fulfilled this year!  This summer alone Grand Teton Brewing Co. has added distributors in New York, Idaho, Wisconsin, Washington, Oregon, Arizona, Missouri and Kansas. Grand Teton Brewing has even released a Double Bitch Creek in its renowned Cellar Reserve Series of beers.

 

Celebrating 20 years this year, Grand Teton Brewing Company was founded in 1988 as the first modern “micro” brewery in the state of Wyoming.  Today, founder Charlie Otto and his company are in the top 100 craft breweries in North America.  Premium microbrews include the award-winning Bitch Creek ESB, Sweetgrass IPA, Workhorse Wheat and the favorites of the Yellowstone and Grand Teton National Parks, Old Faithful Ale (pale golden), Au Naturale (organic blonde ale) and Teton Ale (amber).  From their production facility in Victor, Idaho, Grand Teton Brewing Company beers are hand-crafted from only the finest ingredients, including locally-grown grains and pure Teton mountain spring water.  GTBC is a green company utilizing bio-diesel and feeding local farmer’s cattle with spent grain from the brew kettle.  Discriminating beer drinkers can find their favorite GTBC brews on tap and in bottles throughout Idaho, Wyoming, Montana, Utah, California, Colorado, Wisconsin, Arizona, Kansas, Missouri, Washington and Oregon, with limited distribution in New York and Minnesota!

 

 

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Posted in Beer & Food In The News, Plugs | Tagged: , , , | 2 Comments »

Oktoberfest Beer Review

Posted by Bob Skilnik on October 2, 2008

Paulaner Oktoberfest Beer

Paulaner Oktoberfest Beer

 

Here’s a review of some popular Oktoberfest beers including Paulaner, Harpoon, Samuel Adams, Brooklyn Brewing and Spaten.

Posted in Beer & Food In The News | Tagged: , , , , , | Leave a Comment »

They’re B-a-a-a-c-k! Hops That Is

Posted by Bob Skilnik on October 1, 2008

Business has never been so good at the Brulotte Hop Farms,

where 60,000 pounds of hops a day are plucked from the fields.

It’s the best harvest ever for the Brulottes.

“We’ve added about 200 acres this year as well as 200 acres last year, which has almost doubled our production,” said Reggie Brulotte.

It’s a start…

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Nutritional Info For Sam Adams Oktoberfest Beer

Posted by Bob Skilnik on September 30, 2008

Boston Beer/Samuel Adams  Octoberfest Beer    12 oz   18.72  carbs  180  calories    05.40 abv 

COMING THIS FALL:                                  Does My Butt Look Big In This Beer?     Boston Beer's Sam Adams Oktoberfest Beer

                              Nutritional Values of Over 1,500 Worldwide Beers

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SABMiller (MillerCoors) Eyes Foster’s

Posted by Bob Skilnik on September 30, 2008

Speculation grew today (26 September) that Foster’s could be broken up, following a strategic review of its troubled wine business.   

One industry source told just-drinks today that a de-merger of Foster’s’ beer and wine divisions looked likely. “They pretty much hoisted the ‘for sale’ flag over the business by announcing a strategic review [of the wine business].”

The source said that there would be “a large number of people in the industry” interested in the Foster’s beer division.

Heineken and SABMiller have been touted as potential suitors. SAB declined to comment to just-drinks today, while a Heineken spokesperson was unavailable.

My money’s on SAB.

Posted in Beer & Food In The News | Tagged: , , | 1 Comment »

BELGIUM: InBev Shareholders Back Anheuser-Busch Buyout

Posted by Bob Skilnik on September 30, 2008

Bloggers keep on reporting that the InBev/A-B has been finalized. It hasn’t, although there’s no doubt it will happen. Here’s what’s going on so far.

Shareholders voted “overwhelmingly” in favour of the deal at an extraodrinary general meeting this morning (29 September), InBev said.

Inbev shareholders also approved the name Anheuser-Busch InBev as the new brewing giant’s title. A-B CEO August Busch IV was also cleared to become a director of the new company.

Busch was in-line to receive a lump sum of $10.3m, as well as a fee of around $120,000 per month until the end of 2013, according to a stock market filing by A-B in August.

InBev re-iterated today that it expected to complete the takeover by the end of the year. It said last week that financial market turmoil had not jeopardised its financing of the deal.

A-B will hold its own shareholder vote on 3 October.

More at just-drinks

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‘Insensitive’ Beer Ad Featuring Barbecued Stag Scrapped

Posted by Bob Skilnik on September 29, 2008

Lion Nathan has been forced to scrap a series of TV commercials to launch a “green” beer after it emerged that a deer had been killed so it could be filmed on a barbecue for final scenes in the ads. After an internal investigation the brewery company found that its production company, Goodoil, had failed to “source the deer appropriately”, the Sydney Morning Herald reported.

Ironically, a stag is the brand logo of Lion’s bestselling beer, Toohey’s New. The production crew filming in the South Island two weeks ago decided it would be easier and cheaper to select a beast for slaughter at a local deer farm, rather than commission a model or a computer-generated image.

“Lion Nathan is absolutely committed to the ethical treatment of animals, and despite the considerable costs involved in making the advertisement, we don’t intend to air it.” it said in a statement.

Now pass me another beer.

Posted in Beer & Food In The News, Food That Demands To Be Paired With Beer | Tagged: , , , | Leave a Comment »

What I Am I; Chopped Liver?

Posted by Bob Skilnik on September 24, 2008

I just read an article over at the CYuppie Scumhicago Reader Blog  about “…the first of a series of beer dinners produced by craft beer distributor Louis Glunz Beer, Inc. to celebrate the creation of the Glunz Beer Culinary Council, a panel of beer and food experts dedicated to pairing beer with fine foods as well as using beer as a culinary ingredient.” The article goes on to mention a bunch of people I’ve never heard (“Beer Experts”) who are involved in this “Culinary Council” and I have to ask;

Who the fuck do you have to kill (rhetorical folks, so don’t get all bent out of shape)

to get some recognition for writing about beer in Chicago, making appearances on WTTW, contributing to Channel 11’s recent book and paired TV program about ethnic food in Chicago, organizing focus groups for Pabst beer distributors in the Chicagoland area, making more appearances in the last 10 years than anyone else I can think of, talking about beer and food at the Culinary Historians of Chicago, working with the Smithsonian and their traveling exhibit, “Key Ingredients,” speaking at the Newberry Library, the Chicago Historical Society, more Chicagoland historical societies and libraries than I can count on ten hands, appearing on ABC’s “The View” and putting up with that blowhard Joy Behar, stopping by ESPN2 and making multiple appearances on the Fox New Channel and then babbling on and on about beer on radio stations throughout the U.S, Canada and Europe, chewing the fat locally with Milt Rosenberg on WGN-Radio, being interviewed by Forbes and CNN, heading off this weekend to film and interview folks like Goose Island’s Greg Hall who’s involved in the Chicago Gourmet celebration, writing for the Good Eating section of the Chicago Tribune and Draft Magazine, being a monthly contributor for the now defunct Low-Carb Cooking, writing a book titled “Beer & Food: An American History,” and now working on a book about the history of beer for a London publishing house…and so, so, so much more?

Honest to God. It must not be who you know in Chicago, but who you blow (and on the North Side no less. God forbid anything happening on the South Side of Chicago where we all walk and drag our knuckles on the sidewalks at the same time. 

Absolute horseshit.

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