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Beer: The Condiment With An Attitude!

Posts Tagged ‘A-B’

A STAR IS BORN AS STELLA ARTOIS® CROWNS AVRIL MAXWELL OF NEW ZEALAND ITS 2009 WORLD DRAUGHT MASTER

Posted by Bob Skilnik on October 30, 2009

After Year-long Global Search, Maxwell Begins Mission of Passion to Teach Bartenders the World Over the Art of the Perfect Pour
 
October 30, 2009 – Now in its 13th year, the annual Stella Artois® World Draught Master competition epitomizes Stella Artois®’ dedication to delivering superior beer experiences the world over.  On Thursday Oct. 29, this year’s competition saw contestants from 26 countries across the globe converge in New York to compete for the coveted title and complete the brand’s time-honored 9-step pouring ritual of perfection. 
 
After a tense semi-final round, which saw the contestants and three competition winner wildcard entries whittled down to a final 10, an enthusiastic audience of Stella Artois® connoisseurs joined the discerning Jury panel to select  only those who could demonstrate true passion and dedication to perfection in pouring in a dramatic “Passion test.”  A tense head-to-head pouring finale followed, before Avril Maxwell was announced the winner and returned to the stage to claim the coveted title.  Maxwell, hailing from New Zealand now begins a global journey to more than 20 different countries across the globe as an ambassador for Stella Artois® and her own quest to ensure every chalice of Stella Artois® is preciously poured and perfectly served the world over.
 
Maxwell was awarded a unique trophy created by New York fashion designer Tim Hamilton as part of a pioneering design collaboration with Stella Artois®, successfully bringing to life his signature style and dedication to quality and craftsmanship within an entirely new design medium.  Hamilton, who introduced his apparel line at the event, also created a limited-edition iconic Stella Artois® Chalice glass in celebration of World Draught Master 2009.
 
Alexander Lambrecht, Global Marketing manager for Stella Artois®, comments:  “The World Draught Master competition is integral to our ongoing quest to deliver superior beer experiences the world over, ensuring that Stella Artois® is served with the same care, consideration and craftsmanship as has gone into more than 600 years of brewing.  We are extremely proud to welcome not only finalists  from around the globe to compete in New York, but also Stella Artois® connoisseurs and pioneering partners, such as Tim Hamilton, who share our ongoing quest for perfection.”
 
Runners up in the competition were Joe Oppedisano of Canada (2nd) and Alexey Shtukarev of Russia (3rd). Remaining contestants came from: Argentina, Australia, Azerbaijan, Belgium, Brazil,China, Cyprus, Czech Republic, Dubai, Finland, France, Greece, Hong Kong, India, Israel, Japan, Montenegro, Paraguay, Serbia, Singapore, UK, Ukraine and the United States.
 
In addition, the Stella Artois Online Fans’ Choice went to Oppedisano who was selected by consumers watching the competition streamed live to their computers. 
 
Lambrecht added, “We wanted to create a global conversation about the Stella Artois World Draught Master competition by inviting people into the event via live streaming and providing an opportunity for them to decide on what competitor embodied perfection. “
 

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What Is Anheuser-Busch Smoking?

Posted by Bob Skilnik on October 27, 2008

A-B has Ira Glass hawking Budweiser American Ale. IRA GLASS.

A-B thinks that this NPR snob represents the typical Bud American Ale drinker?

A few years ago, A-B was trying to figure out who the market was for Bud Select, a low-calorie/low-carb beer that A-B went out of its way not to promote these attributes. The hired some “rap artist” for a $2 mil contract, dressed up like a blinged-up pimp while exciting some pimped-out car that was worth more money than every house on my block. 2 million freaking dollars. Now if someone can find me 2 black beer drinkers who drink (1) A Bud product and (2) A low calorie/carb A-B beer, you’ll be looking for the rest of your life.

Here it is, a few year laters. Right now, they’re still trying to figure out the beer’s market. The last commercial I saw was a bunch of WASP with their sweaters tied around their necks, and I think they were playing golf. This time we were told that the beer had a rich, bold taste. That commercial too was buried about a month later. I imagine the next attempt at this beer being promoted again before they simply dump the rest of it in their buffalo wing sauce, will be a group of starving North Koreans huddling by the only working light bulb in their village. Perhaps they’ll sing songs about the “Great Leader” while commenting on the rich, bold tatste of such a low-calorie/carb beer.

Please A-B, call me. I’ll do a focus group for you for thousands less and I’ll tell you this: Black and overpaid hip-hop artist exiting a million dollar car and dressed up like a walking South African diamond mine will not make this middle-aged white guy go out and buy a beer that is so poorly positioned.

If you want to sell Bud American Ale, send me a case and $10,000 and I’ll sell more beer in a week than Ira Glass will sell during the High Holy Days. Ira Glass? This guy suckles from the PBS teats of the American taxpayer but he represents the demographic that A-B wants to drink Budweiser American Ale? Ira Glass? Oh wait…Wally Cox is dead.

Fire these PR people. They’re laughable. Or simply spray some cold water on the blouses of non-bra wearing and well-endowed blondes while swigging down Select. I could save A-B millions and ready some dry towels for the girls…or maybe not.

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BELGIUM: InBev Shareholders Back Anheuser-Busch Buyout

Posted by Bob Skilnik on September 30, 2008

Bloggers keep on reporting that the InBev/A-B has been finalized. It hasn’t, although there’s no doubt it will happen. Here’s what’s going on so far.

Shareholders voted “overwhelmingly” in favour of the deal at an extraodrinary general meeting this morning (29 September), InBev said.

Inbev shareholders also approved the name Anheuser-Busch InBev as the new brewing giant’s title. A-B CEO August Busch IV was also cleared to become a director of the new company.

Busch was in-line to receive a lump sum of $10.3m, as well as a fee of around $120,000 per month until the end of 2013, according to a stock market filing by A-B in August.

InBev re-iterated today that it expected to complete the takeover by the end of the year. It said last week that financial market turmoil had not jeopardised its financing of the deal.

A-B will hold its own shareholder vote on 3 October.

More at just-drinks

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There’s Nothing Shy About Blue Dawg Brewing’s Bold Blueberry Lager – Wild Blue

Posted by Bob Skilnik on March 10, 2008

wild-blue-web-res.jpgWEBWIRE – Monday, March 10, 2008

Tart and Tangy Beer Arrives this Spring to Refresh Palates Nationwide

ST. LOUIS . — Not suited for timid or reserved beer drinkers, Wild Blue’s defining taste characteristic is its kick of natural blueberry flavor. The Blue Dawg Brewing team carefully selected a blend of hops and barley malt to ensure they complemented and balanced Wild Blue’s dominant blueberry notes, resulting in a robust and aromatic beer with a refreshing, palate-cleansing finish.

Wild Blue is brewed with a blend of German hops from the Hallertau region in Bavaria and classic Aroma hops from the Willamette Valley in the Pacific Northwest. A combination of two- and six-row barley malt also was chosen specifically for this recipe. Beer lovers will appreciate this specialty fruit-infused lager’s striking burgundy color, ripe blueberry aroma and its ability to stand up to the strongest of foods.

“This beer is the real deal,” said Jill Vaughn, Wild Blue brewmaster. “With a distinct color and flavor, we’ve crafted a beer that truly stands out. I think it will surprise people, especially those who like to experiment when it comes to new drinks.”

To showcase Wild Blue’s reddish-purple color and slight pink head of foam and to allow its field-fresh blueberry aroma to escape to the nose, pour the beer into a glass with a larger rim. A traditional pilsner will do the trick; or for special occasions Vaughn suggests enjoying Wild Blue in a tulip-shaped glass. “A beer as distinct and unusual as Wild Blue deserves to be enjoyed in a special type of glass,” said Vaughn.

Brewers have been using fruit in beer for years, from Belgian lambics brewed with raspberries, cherries and peaches to fruit-flavored beer mixers like shandys and radlers – popular concoctions in Britain and Germany created to bring more refreshment to beer during the spring and summer months.

The unconventional spirit of this beer is conveyed in every aspect, from its taste to its label that features a cheeky, playful bulldog kicking a blueberry, which visually represents Blue Dawg Brewing – a group within Anheuser-Busch, Inc. that is responsible for the beer’s marketing, selling and advertising.

“We’re focusing our efforts on getting Wild Blue in adults’ hands at local food and film festivals and even fun events like pet parades, where dog lovers can get to know Wild Blue, with its feisty bulldog label,” said Jeff Pierson, innovation manager, Wild Blue. “We aren’t taking this beer down the traditional path. Wild Blue is going places we haven’t been before, and we know having the beer at places where adults like to get together, socialize and try new things will be key.”

Already a popular beer in Illinois, Michigan, Wisconsin and Missouri, adults nationwide can now find this brew at select grocery and convenience stores. Craft beer enthusiasts also have given Wild Blue their stamp of approval with a gold medal in the fruit beer category at the North American Brewers Association’s 2006 North American Beer Awards, a competition that recognizes top beers by style.

When it comes to food pairings, it’s a common belief that heavier, darker drinks pair with meat and lighter, crisper drinks pair with fish. So it’s only natural that a full-flavored beer such as Wild Blue needs to be paired with a dish brimming with robust and intense flavors. Vaughn recommends matching Wild Blue with meat dishes, such as pork rib roast with fig and pistachio stuffing or pork tenderloin with apricot mustard. “There’s nothing shy about this beer, so don’t be afraid to match it with strong foods. You want foods with snap and punch, so they won’t get lost or be overpowered,” said Vaughn. “Or if you’re craving a salad, use a combination of greens like mesclun, arugula, escarole or romaine with some fresh herbs.”

Not only does Wild Blue complement full-flavored dishes, it makes an excellent recipe ingredient, like in one of Anheuser-Busch Executive Chef Sam Niemann’s favorites:

Wild Blue Vinaigrette Dressing

Blend 6-8 fresh hulled strawberries, ½ cup fresh raspberries, ½ cup fresh blueberries and 2 tablespoons white vinegar in a blender until smooth. Add ¼ cup red wine vinegar, ¼ cup balsamic vinegar, ¼ cup granulated sugar and ¼ cup Wild Blue; blend briefly until combined. Season with salt and pepper. Cover and chill.

Wild Blue is brewed in Baldwinsville, N.Y., and contains 8 percent alcohol by volume.
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Nutritional info for Wild Blue here

Posted in Beer & Food In The News, Beer & Food Pairings, Beer Reviews | Tagged: , , | 2 Comments »