Beer (& More) In Food

Beer: The Condiment With An Attitude!

Posts Tagged ‘beer and health’

A STAR IS BORN AS STELLA ARTOIS® CROWNS AVRIL MAXWELL OF NEW ZEALAND ITS 2009 WORLD DRAUGHT MASTER

Posted by Bob Skilnik on October 30, 2009

After Year-long Global Search, Maxwell Begins Mission of Passion to Teach Bartenders the World Over the Art of the Perfect Pour
 
October 30, 2009 – Now in its 13th year, the annual Stella Artois® World Draught Master competition epitomizes Stella Artois®’ dedication to delivering superior beer experiences the world over.  On Thursday Oct. 29, this year’s competition saw contestants from 26 countries across the globe converge in New York to compete for the coveted title and complete the brand’s time-honored 9-step pouring ritual of perfection. 
 
After a tense semi-final round, which saw the contestants and three competition winner wildcard entries whittled down to a final 10, an enthusiastic audience of Stella Artois® connoisseurs joined the discerning Jury panel to select  only those who could demonstrate true passion and dedication to perfection in pouring in a dramatic “Passion test.”  A tense head-to-head pouring finale followed, before Avril Maxwell was announced the winner and returned to the stage to claim the coveted title.  Maxwell, hailing from New Zealand now begins a global journey to more than 20 different countries across the globe as an ambassador for Stella Artois® and her own quest to ensure every chalice of Stella Artois® is preciously poured and perfectly served the world over.
 
Maxwell was awarded a unique trophy created by New York fashion designer Tim Hamilton as part of a pioneering design collaboration with Stella Artois®, successfully bringing to life his signature style and dedication to quality and craftsmanship within an entirely new design medium.  Hamilton, who introduced his apparel line at the event, also created a limited-edition iconic Stella Artois® Chalice glass in celebration of World Draught Master 2009.
 
Alexander Lambrecht, Global Marketing manager for Stella Artois®, comments:  “The World Draught Master competition is integral to our ongoing quest to deliver superior beer experiences the world over, ensuring that Stella Artois® is served with the same care, consideration and craftsmanship as has gone into more than 600 years of brewing.  We are extremely proud to welcome not only finalists  from around the globe to compete in New York, but also Stella Artois® connoisseurs and pioneering partners, such as Tim Hamilton, who share our ongoing quest for perfection.”
 
Runners up in the competition were Joe Oppedisano of Canada (2nd) and Alexey Shtukarev of Russia (3rd). Remaining contestants came from: Argentina, Australia, Azerbaijan, Belgium, Brazil,China, Cyprus, Czech Republic, Dubai, Finland, France, Greece, Hong Kong, India, Israel, Japan, Montenegro, Paraguay, Serbia, Singapore, UK, Ukraine and the United States.
 
In addition, the Stella Artois Online Fans’ Choice went to Oppedisano who was selected by consumers watching the competition streamed live to their computers. 
 
Lambrecht added, “We wanted to create a global conversation about the Stella Artois World Draught Master competition by inviting people into the event via live streaming and providing an opportunity for them to decide on what competitor embodied perfection. “
 
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Benefits of Beer in Running For Runners

Posted by Bob Skilnik on November 26, 2008

Staying on the theme of beer and exercise, I ran across this posting. The website is aimed at marathon runners, but the consumption of beer by marathon runners is widely practiced. Anybody who can run 26 miles deserves a beer.

“Beer contains predominantly water and carbohydrate, both of which are essential in post-race recovery. A recent study at Granada University in Spain found that the sugars, salts and bubbles in a pint can help athletes absorb fluids more quickly than rehydrating with water.

“The carbon dioxide in beer helps quench thirst more quickly, while the carbohydrates replace some of the calories lost through exercise.”

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Visit a Beer Spa

Posted by Bob Skilnik on November 23, 2008

“An original curative spa therapy connecting a soothing hot bath, the spring of healing mineral water IL-SANO, the unique dark Bathing Beer and rejuvenating effects of beer yeast with a mixture of hops and dehydrated curative herbs.”

The Real Beer Spa – the way to refresh the power of body and mind!

More Here

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Beer as a boost? More on beer as a post-workout source of hydration

Posted by Bob Skilnik on February 20, 2008

beerdrinkingmonkey.jpgThe folks at ColligiateTimes.com have elaborated on a recent study that indicates that beer might be just the thing to quench your thirst and rehydrate your body after a workout, and since anything remotely connected to beer sounds good to me, here ya go!

After students performed strenuous exercise until exhaustion in 104 degree Fahrenheit temperatures, one group was given two pints of beer while the other group drank the same amount of water. Both groups were then allowed to drink as much water as they wanted and their hydration levels were tested soon after. The tests revealed a slightly better measurement in the beer drinkers than those who drank water.

Personally, I’ve never been able to slam a beer after a workout or simply an hour or two in the garden during a warm summer day. Water first (for me), then a beer. But as they say, your results may vary.

More on this study and its consclusions….

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