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Posts Tagged ‘San Francisco’

MILLER ANNOUNCES IMMEDIATE AUDIT: MARKETING POLICIES UNDER REVIEW

Posted by Bob Skilnik on October 1, 2007

According to Catholic League President, Bill Donohue, Miller is taking a second look at their sponsorship of event like last Sunday’s Folsum Street Fair. After the San Francisco Chronicle listed some of the going-ons on the public streets of San Francisco (“…couples led each other up and down the street with dog collars and leashes, men in thong underwear played Twister….’ There was also a man who was flogged to such an extent that ‘red lash marks covered his back.’ Other gay men decided to ‘walk around naked’ in front of women and children. In addition to the homosexuals who dressed as nuns—ridiculing the women who have given selflessly of their lives in service to the dispossessed—there was a female stripper who was hoisted in a cage over a Roman Catholic church (on a Sunday when Masses were being said). The lead sponsor for the incredible spectacle is the Miller Brewing Company.”)

Donohue reported that Miller said it took exception to the use of its logo on an offensive poster mocking the Last Supper. “Today, it extended its original statement by apologizing for the misuse of its logo, ‘particularly [to] members of the Christian community who have contacted us to express their concern.’ It also said, ‘We are conducting an immediate audit of our procedures for approving local marketing and sales sponsorships to ensure that this does not happen again.’”

Donohue added: “We called Miller today asking for clarification of this statement, and we are pleased to note that a full-scale review of all its promotional policies is underway.”

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Miller and San Fran Queer Community Have A History

Posted by Bob Skilnik on September 29, 2007

 

In a 1988 Wall Street Journal article, a Miller spokeman begged off on the idea that the brewery’s marketing efforts were concentrating heavily on the gay market. It’s obvious that that is no longer the case. Miller has become notorious in its open marketing to gays. In a sense, the old Frederick Miller brewery has come out of the closet, but in a number of past instances, the brewery has repeatedly tripped over its threshold.lightloafers.jpg

Back in 1999, the brewery ran into problems with its more liberated approach in courting the gay community. There was little question what group of San Francisco beer drinkers Miller was targeting with a TV ad featuring a shirtless muscle man. The spot was supposed to air on a cable program in San Francisco and feature a “Barechest Men” calendar for sale, the proceeds going to a local AIDS-funding group.

The combination of Miller sponsoring a photo calendar of beefy hunks and indirectly raising funds for AIDS victims was too much for some straights in the San Francisco community. After loads of protests by conservative groups, the thirty-second ad was pulled. A Miller spokesman tried to lay the idea for the commercial at the feet of a local advertising agency and not at the door of the brewery’s Milwaukee headquarters. (It’s interesting to note that this is the same excuse they’re now using; this Folsum fiasco was the doing of the local distributor, not the suits in Milwaukee. Sure.)  The idea of courting gays while possibly disenfranchising the much larger market of straight beer drinkers just 8 short years ago made Miller back off from this openly advertising gay-themed commercial and squealched overtly gay-themed ads for the next few years, except in gay publications.

However, maybe in a reflection of political correctness (and an almost stagnant growth in beer sales), a Miller television commercial from 2001 had two women sitting at a bar, obviously on the prowl for some man-meat. In the TV spot, one girl has the bartender send a beer over to a man sitting alone. As he starts to acknowledge the drink, the women spot a better looking man behind him and have the female bartender go back and grab the beer from the poor slob who was about to sip on the bottle. “Sorry chief!” she says as she pulls the bottle from his hand and passes it over to the girls’ newest interest. Seconds later, another hunk joins the single man who is enjoying his free beer. “Jackpot!” one of the girls says, but she almost falls off her stool when the two men hold hands. “Well,” one girl declares, “at least he’s not married.”

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Pelosi and White House “Drop the Ball” on Miller/San Fran Brew-Ha-Ha, Says Catholic League

Posted by Bob Skilnik on September 29, 2007

carsonthehomo.jpgA controversial advertisement for a San Francisco festival that depicts the Last Supper as a sadomasochism party falls within the First Amendment and is not harmful to Christianity, House Speaker Nancy Pelosi (D-Calif.) said Friday.

Pelosi was asked by a reporter from CNSNews about the local implications of the Folsum leather spectacle and the using of funds from city’s hotel tax, which helps to sponsor the event. “Do you think that it’s fair to tax everyone who visits San Francisco and stays in a hotel to support the fair?” asked the reporter.

“Well that’s not really a local question,” replied the House Speaker, herself a Catholc. “That’s a constitutional question. That’s a religious question. That’s as big a global question as you can ask. I’m a big believer in First Amendment and therefore, as I said in my statement, I do not believe that Christianity has been harmed by the Folsom Street Fair advertising.”

New Whitehouse spokesperson Dana Perino also tried to distance the President from jumping into the fray when asked by Baltimore reporter Les Kinsolving to comment on the Miller boycott.  Before Perino could answer, NBC reporter Kelly O’Donnell stormed out of the room muttering her disapproval of Kinsolving’s question.

“Well, you’re clearing the room, Les,” noted Perino. “I’m going to decline to comment.”

Now just imagine if this was a take-off on the Muslim faith? Christians are easy targets. Muslims might blow them up.

Where do you think Pelosi and the White House would stand on all of this if Muzzies were lampooned? Once again, Christians are targets to be mocked while politicians simply blow this all off as an annoyance.

I need a beer.

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Catholic League “Renames” Miller Brewing As S&M Miller—Will Announce New Tactics Against Miller On Monday

Posted by Bob Skilnik on September 29, 2007

nomiller.jpg

On Sunday, September 30,

Kiera McCaffrey, director of communications, will appear on

the Fox News Channel to discuss Miller Brewing sponsoring the

Folsom Street Fair at 4:30pm.

Don’t piss off Bill Donohue, President of the Catholic League. While some critics thought this brew-ha-ha with the League and Miller Brewing might have gone flat by now, Donohue has accelerated his cause by sending overnight packages to “all eleven members of the company’s Executive Committee a sample of the kinds of sick behaviors (click here) S&M Miller is sponsoring.”

The information inside the packets reads:  

It is hard to believe that if you knew exactly what kind of event the Folsom Street Fair is that you would want Miller to be sponsoring it. That is why I am sending the enclosed photos of this event (taken from previous years) to you.

In the outside chance you are not disturbed by these photos, please show them to your mother, wife and daughters.
 
I trust that you will do the right thing and withdraw sponsorship of this event immediately. Rest assured that we will not walk away from this issue. The public is rallying to our side, emboldening us to stay in this fight for as long as it takes.

And in a final throwing down of the glove, Dohonhue added this challenge to the foreign-owned Miller;

If S&M Miller doesn’t pull its sponsorship, we will announce a game plan on Monday that will make the company regret it ever decided to insult Christians.”

Graba beer and stay tuned!

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