I’m going to do a tasting theme of old beers that once were popular in
Chicago for various reasons. The formula for Miller Lite, for instance, was
actually purchased by Miller from the Meister Brau Brewing in Chicago when
it was actually marketed under the name of Meister Brau Lite.
Pabst has moved their headquarters to a Chicago suburb in order to be close
to their biggest market — Chicagoland and the Midwest.
Old Style is once again being promoted as “Chicago’s Beer” and now
“krauesend” as it was when it held more than 40% of the Chicago market, and
even Schlitz is back as a retro beer. Find out why.
These will be beers that once touched the lips and pocketbooks of Chicago
beer drinkers. There’s some good beer and marketing stories here. I did this
approach a few years ago at The Map Room on Hoyne Avenue and it was well
received. This will be, of course, on top of my general discussion of
Chicago’s brewing history. Figure 1.5 hours of beer, beer, beer!
Monday, March 16, at 2:30, Mather’s-More Than a Café at 3235
North Central Avenue in Chicago. Suggested donation is $8 and it all goes to the folks at Mather’s,
a meeting place for seniors. It’s either a nice, sedate social center like Mather’s or alternative
Midnight BasketBall Programs. The old-timers prefer a good night’s sleep — and so do I.