Advertise In New Book, “Does My Butt Look Big In This Beer?” Let Your Customers Know You Care

COMING IN JANUARY, 2009
PLACE A FULL-PAGE AD IN THIS REVOLUTIONARY REFERENCE BOOK

Reference Book Contains the Nutritional Values of 2,000 Worldwide Beers, Complete With Calorie and Carbohydrate Content, Alcohol by Volume and Weight Watchers® Points – Valuable Reference Guide for Anyone on Weight Watchers, Atkins, South Beach or a Lifestyle of Moderation

CHICAGO, IL – October 20, 2008 /PR Web/ — Gambrinus Media announced today that “Does My Butt Look Big In This Beer ISBN Pending, $12.95) will soon be going to press. Author Bob Skilnik continues his exploration of beer and nutrition, following on the success of his three earlier books, “The Drink Beer, Get Thin Diet: A Low-Carbohydrate Approach,” “The Low Carb Bartender” and “101 Ways to Cut Fat and Carbs.” This 3-pack of books has placed Skilnik on the national scene with appearances on ABC’s “The View,” ESPN’s former morning show, “Cold Pizza” and multiple appearances on the FOX News Channel. His experiences have also shown him that there’s a huge and growing segment of beer drinkers who want expanded nutritional information on the labels of their favorite brews. According to Skilnik, with his new beer reference book of over 2,000 beers with their nutritional values, they won’t have long to wait.

While the Alcohol Tobacco Tax and Trade Bureau (TTB) grapples with the demand for nutritional labeling requirements of alcoholic beverages, “Does My Butt Look Big In This Beer?” will provide the kind of information that beer drinkers want now. The TTB admits that whenever they can come to a labeling compromise that will lessen the financial burden on the brewing industry with new imposed labeling standards and satisfy consumer advocacy groups which have been pushing this approach for decades, it will still take a 3-year lag period before mandates kick in. Actual projections of 4 to 5 years before consumers can finally find this kind of detailed nutritional information on beer labels are expected by consumer groups and the brewing industry. But author and certified brewer says “Why wait?”

“With the help of breweries around the world, including a number of very popular U.S. microbreweries, “Does My Butt Look Big In This Beer?” will provide solid information on the nutritive values of more than 2,000 worldwide beers. Brewers can further help this effort by contacting us with the necessary production information of their beer portfolios for last minute inclusion. This is not a diet book, but will give their customers more information about their products. An informed customers might pass by a 50-stack display, just because a competitor took the time to contact our office with the information we need for this book. Owners from craft breweries like Abita, Alaskan, Flying Dog, Full Sail, Sierra Nevada, Goose Island, the Minhas/Huber Brewery, and so many more, for instance, have been extremely cooperative with my requests for nutritional information of their fine products, as well as great support from venerable brewing giants such as Anheuser-Busch, Foster’s, Grolsch, Heineken, Lion-Nathan and many more. These companies thrive in today’s competitive beer market because they understand what their customers want. I see this demonstrated all the time in e-mails that I receive about my earlier books, works that only touched on carbohydrates in beer. Beer drinkers want access to full nutritional info of their favorite products and have turned to me for help. Regretfully, federal foot-dragging and head-in-the-sand resistance by some brewers who seem to ignore what customers are looking for on beer labels has made this a struggle. Fortunately, persistence and the open-armed help of so many other progressive brewers who realize that this is the kind of information that their customers want, has made this book possible. I’m extremely grateful to these breweries, big, small and U.S. or foreign-owened, for their help.”

 Skilnik hopes that breweries throughout the world will continue to contact him with information on their products for last minute inclusion in this revolutionary reference book before it goes to print in mid-December.

A certain number of pages will also be held open for sponsorship opportunities, including full-page black & white ads. Sponsorship fees and other questions about the book will be answered by contacting Bob Skilnik at toddlintown@comcast.net. A separate 2.0 website with videos, podcasts and updates to the book are in development. Its launch will coincide with the release of “Does My Butt Look Big In This Beer?”

Bob Skilnik is a certified brewer, author, freelance writer and lecturer. He is a contributor newspapers and magazines, including the Chicago Tribune’s “Good Eating” section and Draft Magazine, and a former columnist for the LowCarb Magazine under the alias of “The Low-Carb Bartender.” He was recently interviewed by Forbes.com as part of a series of national food and drink luminaries on beer enjoyment that included the Food Network’s Mario Batali, bad boy chef and television personality Anthony Bourdain, and Chef Jamie Oliver. 
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Release date: January, 2009

Paperback book, available with perfect binding.

120 pages.   7.5″ x 9.25″  (235mm  x  191mm)

20% premium for first page insert.  15% premium for last page insert.

Distribution is with Ingram, the largest distributor of books in the world, with access to brick-and-mortar and online stores throughout the world, including Amazon and Barnes & Noble and scores more.

Contact Bob Skilnik  815.557.4608 for more details.

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Recent Book Mentions and Reviews

Beer & Food: An American History

“A tasty history, from beer soup to Beer Nuts, with pickled pigs’ feet in between.”
Philadelphia Daily News

“Even more interesting than the recipes is how Skilnik explores the history of beer from the early settlers’ problems making a good beer with ingredients other than malted barley to the craft beer revolution and how the industry has embraced food.”
The MetroWest Daily News

“His book gives a fascinating account of the birth and growth of our country’s brewing industry and its influence on American cuisine.”
CantonRep.com

Beer: A History of Brewing in Chicago

“Bob Skilnik thinks most historians have overlooked what a thirsty job it was being hog butcher to the world.”
Chicago Tribune

“…the real Chicago story began with Prohibition, and this is where local author Skilnik shines.” Chicago Sun-Times

“Skilnik’s book, quite skillfully, brings focus to the history of Chicago’s beer production, distribution, retail sale, and consumption patterns.”
Illinois Heritage Magazine

The Drink Beer, Get Thin Diet: A Low-Carbohydrate Approach

“It may not be for everyone, but beer lovers will certainly applaud his effort.”
The Chicago Tribune

“Bob Skilnik’s diet book could be an entertaining stocking stuffer for the beer drinker on your list who needs to lose a few pounds.”
The Atlantic Journal-Constitution

“Skilnik makes a take-notice promise in his preface: “With careful monitoring of your daily carbohydrate intake, you’ll be able to enjoy two or more beers a day and still lose weight.”  The Detroit Free Press

“With a sense of humor and self-deprecating observations about his own diet struggles, Skilnik argues that the average beer drinker loads up on too many other high-carb foods.”
Philadelphia Daily News

“Nothing has kept the weight off until [Skilnik] developed this plan.”
Contra Costa Times

“The book amounts to a low-carb diet plan, similar to many on the market, except that this one allows beer.”
Lexington Herald-Leader

“Skilnik’s credentials for writing such a book are his…experiences trying nearly every diet out there in the past 30 years.”
Contra Costa Times

“Beer expert Bob Skilnik’s new diet book, The Drink Beer, Get Thin Diet, shows how to regulate carbohydrates without giving up good beer.”
Modern Brewery Age.  

Skilnik has also appeared on a number of television and radio stations in the U.S. and Canada promoting his books. A sampling:

Television

ABC, The View
New York City, NY

ESPN2, Cold Pizza
New York City, NY

Fox News Channel
New York City, NY

Fox News Channel
Chicago, IL

WTTW/PBS
Chicago, IL

Radio

WGN Radio 720 AM
Extension 720 with Milt Rosenberg
Chicago, IL

WGN Radio 720 AM
The Kathy & Judy Show
Chicago, IL

The Rock, 95.1
Rock Mornings With Chris & April
Chatham, Ontario, Canada

CHQR 770 AM
Calgary, Alberta, Canada

KURR 99.5
Clear Channel (Simulcast)
Salt Lake City, UT-Colorado Springs, CO-Reno, NV

SD TALK RADIO
The Gourmet Club, Listen-On-Demand
San Diego, CA

Recent Book Mentions and Reviews

Beer & Food: An American History

“A tasty history, from beer soup to Beer Nuts, with pickled pigs’ feet in between.”
Philadelphia Daily News

“Even more interesting than the recipes is how Skilnik explores the history of beer from the early settlers’ problems making a good beer with ingredients other than malted barley to the craft beer revolution and how the industry has embraced food.”
The MetroWest Daily News

“His book gives a fascinating account of the birth and growth of our country’s brewing industry and its influence on American cuisine.”
CantonRep.com

Beer: A History of Brewing in Chicago

“Bob Skilnik thinks most historians have overlooked what a thirsty job it was being hog butcher to the world.”
Chicago Tribune

“…the real Chicago story began with Prohibition, and this is where local author Skilnik shines.” Chicago Sun-Times

“Skilnik’s book, quite skillfully, brings focus to the history of Chicago’s beer production, distribution, retail sale, and consumption patterns.”
Illinois Heritage Magazine

The Drink Beer, Get Thin Diet: A Low-Carbohydrate Approach

“It may not be for everyone, but beer lovers will certainly applaud his effort.”
The Chicago Tribune

“Bob Skilnik’s diet book could be an entertaining stocking stuffer for the beer drinker on your list who needs to lose a few pounds.”
The Atlantic Journal-Constitution

“Skilnik makes a take-notice promise in his preface: “With careful monitoring of your daily carbohydrate intake, you’ll be able to enjoy two or more beers a day and still lose weight.”  The Detroit Free Press

“With a sense of humor and self-deprecating observations about his own diet struggles, Skilnik argues that the average beer drinker loads up on too many other high-carb foods.”
Philadelphia Daily News

“Nothing has kept the weight off until [Skilnik] developed this plan.”
Contra Costa Times

“The book amounts to a low-carb diet plan, similar to many on the market, except that this one allows beer.”
Lexington Herald-Leader

“Skilnik’s credentials for writing such a book are his…experiences trying nearly every diet out there in the past 30 years.”
Contra Costa Times

“Beer expert Bob Skilnik’s new diet book, The Drink Beer, Get Thin Diet, shows how to regulate carbohydrates without giving up good beer.”
Modern Brewery Age.