Beer (& More) In Food

Beer: The Condiment With An Attitude!

Archive for September, 2007

10 THINGS

Posted by Bob Skilnik on September 30, 2007

winos.jpgAs we celebrate the start of Germany’s Oktoberfest on Saturday, September 22, and as we mourn the recent death of connoisseur Michael ‘The Beer Hunter’ Jackson, let’s investigate the civilizing qualities of beer. BTW, a collective toast to Jackson takes place today, September 30

1. Why did the Pilgrims land at Plyouth Rock instead of pushing on to Virginia? Well, for one thing, they were nearly out of beer. A Mayflower passenger’s diary reads: ‘We could not now take time for further search or consideration; our victuals being much spent, especially our beere.’

More Here, But I’ll Soon Be Back With A Much More Detailed Look At The Folklore Of The First Thanksgiving…

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Posted in Beer & Food In The News, Beer History | Leave a Comment »

Miller and San Fran Queer Community Have A History

Posted by Bob Skilnik on September 29, 2007

 

In a 1988 Wall Street Journal article, a Miller spokeman begged off on the idea that the brewery’s marketing efforts were concentrating heavily on the gay market. It’s obvious that that is no longer the case. Miller has become notorious in its open marketing to gays. In a sense, the old Frederick Miller brewery has come out of the closet, but in a number of past instances, the brewery has repeatedly tripped over its threshold.lightloafers.jpg

Back in 1999, the brewery ran into problems with its more liberated approach in courting the gay community. There was little question what group of San Francisco beer drinkers Miller was targeting with a TV ad featuring a shirtless muscle man. The spot was supposed to air on a cable program in San Francisco and feature a “Barechest Men” calendar for sale, the proceeds going to a local AIDS-funding group.

The combination of Miller sponsoring a photo calendar of beefy hunks and indirectly raising funds for AIDS victims was too much for some straights in the San Francisco community. After loads of protests by conservative groups, the thirty-second ad was pulled. A Miller spokesman tried to lay the idea for the commercial at the feet of a local advertising agency and not at the door of the brewery’s Milwaukee headquarters. (It’s interesting to note that this is the same excuse they’re now using; this Folsum fiasco was the doing of the local distributor, not the suits in Milwaukee. Sure.)  The idea of courting gays while possibly disenfranchising the much larger market of straight beer drinkers just 8 short years ago made Miller back off from this openly advertising gay-themed commercial and squealched overtly gay-themed ads for the next few years, except in gay publications.

However, maybe in a reflection of political correctness (and an almost stagnant growth in beer sales), a Miller television commercial from 2001 had two women sitting at a bar, obviously on the prowl for some man-meat. In the TV spot, one girl has the bartender send a beer over to a man sitting alone. As he starts to acknowledge the drink, the women spot a better looking man behind him and have the female bartender go back and grab the beer from the poor slob who was about to sip on the bottle. “Sorry chief!” she says as she pulls the bottle from his hand and passes it over to the girls’ newest interest. Seconds later, another hunk joins the single man who is enjoying his free beer. “Jackpot!” one of the girls says, but she almost falls off her stool when the two men hold hands. “Well,” one girl declares, “at least he’s not married.”

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Pelosi and White House “Drop the Ball” on Miller/San Fran Brew-Ha-Ha, Says Catholic League

Posted by Bob Skilnik on September 29, 2007

carsonthehomo.jpgA controversial advertisement for a San Francisco festival that depicts the Last Supper as a sadomasochism party falls within the First Amendment and is not harmful to Christianity, House Speaker Nancy Pelosi (D-Calif.) said Friday.

Pelosi was asked by a reporter from CNSNews about the local implications of the Folsum leather spectacle and the using of funds from city’s hotel tax, which helps to sponsor the event. “Do you think that it’s fair to tax everyone who visits San Francisco and stays in a hotel to support the fair?” asked the reporter.

“Well that’s not really a local question,” replied the House Speaker, herself a Catholc. “That’s a constitutional question. That’s a religious question. That’s as big a global question as you can ask. I’m a big believer in First Amendment and therefore, as I said in my statement, I do not believe that Christianity has been harmed by the Folsom Street Fair advertising.”

New Whitehouse spokesperson Dana Perino also tried to distance the President from jumping into the fray when asked by Baltimore reporter Les Kinsolving to comment on the Miller boycott.  Before Perino could answer, NBC reporter Kelly O’Donnell stormed out of the room muttering her disapproval of Kinsolving’s question.

“Well, you’re clearing the room, Les,” noted Perino. “I’m going to decline to comment.”

Now just imagine if this was a take-off on the Muslim faith? Christians are easy targets. Muslims might blow them up.

Where do you think Pelosi and the White House would stand on all of this if Muzzies were lampooned? Once again, Christians are targets to be mocked while politicians simply blow this all off as an annoyance.

I need a beer.

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Catholic League “Renames” Miller Brewing As S&M Miller—Will Announce New Tactics Against Miller On Monday

Posted by Bob Skilnik on September 29, 2007

nomiller.jpg

On Sunday, September 30,

Kiera McCaffrey, director of communications, will appear on

the Fox News Channel to discuss Miller Brewing sponsoring the

Folsom Street Fair at 4:30pm.

Don’t piss off Bill Donohue, President of the Catholic League. While some critics thought this brew-ha-ha with the League and Miller Brewing might have gone flat by now, Donohue has accelerated his cause by sending overnight packages to “all eleven members of the company’s Executive Committee a sample of the kinds of sick behaviors (click here) S&M Miller is sponsoring.”

The information inside the packets reads:  

It is hard to believe that if you knew exactly what kind of event the Folsom Street Fair is that you would want Miller to be sponsoring it. That is why I am sending the enclosed photos of this event (taken from previous years) to you.

In the outside chance you are not disturbed by these photos, please show them to your mother, wife and daughters.
 
I trust that you will do the right thing and withdraw sponsorship of this event immediately. Rest assured that we will not walk away from this issue. The public is rallying to our side, emboldening us to stay in this fight for as long as it takes.

And in a final throwing down of the glove, Dohonhue added this challenge to the foreign-owned Miller;

If S&M Miller doesn’t pull its sponsorship, we will announce a game plan on Monday that will make the company regret it ever decided to insult Christians.”

Graba beer and stay tuned!

Posted in Beer & Food In The News | Tagged: , , , , | 1 Comment »

(Video) San Fran Gays Mock Jesus, Says Concerned Women For America (Hannity & Colmes)

Posted by Bob Skilnik on September 27, 2007

Here’s a link to a Hannity & Colmes video with Matt Barber, Concerned Women for America’s Policy Director for Cultural Issues and some opposing asshat who says the Folsum “Event” is nothing more than a costume party. Here’s the “adult costume party,” in all its filthy glory.

As Bill Donohue of the Catholic League notes: “Miller has a record of acceding to requests from various segments of the population that have objected to certain ads: it has bowed to the wishes of Muslims, African-American clergy, lawyers and feminists by pulling ads deemed offensive. Surely it will do the same in this instance: the ad, like the event, is morally depraved. Indeed, it is the kind of ad that only the enemies of Christians would entertain.”

Ed Note:  Contact: Miller spokesman Julian Green at green.julian@mbco.com

Miller Brewing Company
3939 W. Highland Blvd
Milwaukee, WI 53208
(414) 931-2000

While you’re at it, why not say “Hi” to these fine California politicians;

Nancy Pelosi

Dianne Feinstein

Arnold Schwarzenegger

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Paris Hilton Banned From Oktoberfest

Posted by Bob Skilnik on September 27, 2007

HEIRESS PARIS HILTON has been banned from Munich’s famed Oktoberfest for “cheapening” oktobergirlsstacked.jpg
last year’s event.
Locals were outraged when the socialite, 26, arrived at the beer festival in plaits and traditional Bavarian dress to advertise a brand of canned wine.

They accused organisers of selling out and making the event, which kicks off again this weekend, look shabby.

Munich tourism chief Gabriele Weishaeupl announced yesterday that celebrity promotions “are completely prohibited by the new festival rules”.

VIDEO LINK

In the next few months, I’ll be adding more of my own videos, along with the self-made smattering that’s now posted at http://drinkz-n-eatz-tv.com/ 

 

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NATIONAL BOYCOTT OF MILLER BEGINS; OVER 200 RELIGIOUS GROUPS CONTACTED

Posted by Bob Skilnik on September 27, 2007

Catholic League president Bill Donohue announced a national boycott of Miller Beer on this morning’s “Fox and Friends.” He explains why today:

“Never have we experienced greater corporate arrogance than in this dispute with the Miller Brewing Company. Miller is sponsoring an incredibly outrageous and palpably anti-Christian event in San Francisco: the Folsom Street Fair (see its website at folsomstreetfair.com and be prepared to see the shocking photos of what goes on). Be sure to access our website at catholicleague.org to see the pictures not only of the fair, but of the Sisters of Perpetual Indulgence, an anti-Catholic group that is holding a mock Last Supper dinner tonight in San Francisco. The Sisters is one of the organizations that is receiving funding from this Miller-sponsored event.

“This all started when we learned that Miller was sponsoring an event that featured an obscene ad thrashing the Last Supper. After being pressured, Miller offered a lame statement of regret and said it was pulling its logo from the ad. Not only has it not done so—it is still posted on the website of the street fair—Miller refuses to withdraw its sponsorship. To top it off, when we informed them that some of the money being raised at this festival was being funneled to the Sisters of Perpetual Indulgence, they were unimpressed.

“Accordingly, Miller leaves us with no options: we are calling on more than 200 Catholic, Protestant, Jewish, Muslim, Buddhist and Hindu organizations to join with us in a nationwide boycott of Miller beer…”

“Apparently, Miller has decided to side with a small band of depraved and bigoted gays against Catholics (25 percent of the population) and Protestants (60 percent of the nation). This is an ethical and marketing fiasco of colossal proportions. I will announce within the next day exactly what our game plan will be. The collision course that Miller wants with Christians is now on.”

Ed Note:  Contact: Miller spokesman Julian Green at green.julian@mbco.com

Miller Brewing Company
3939 W. Highland Blvd
Milwaukee, WI 53208
(414) 931-2000

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Posted in Beer & Food In The News | 6 Comments »

Miller Beer Ad Agency Has Connections To MoveOn.Org

Posted by Bob Skilnik on September 26, 2007

Miller Beer has a connection to MoveOn.org: Most of MoveOn’s commercials are made by experienced operatives at a left-wing advertising firm in Santa Monica, California.

The firm of Zimmerman & Markman occupies a small suite of offices in a four-story building a few blocks from the beach. Bill Zimmerman, the agency’s strategist, has a PhD in psychology and got his start in politics registering black voters in Mississippi in 1962. He worked with Jane Fonda on anti-Vietnam War mobilization and has played a role in drug decriminalization campaigns. Pacy Markman, the agency’s copywriter, had a long career in commercial advertising (he wrote the indelible slogan “Miller Lite: everything you always wanted in a beer, and less”). MoveOn, he says, “is my penance.”

The assertion that MoveOn is centrist might be supported by the example of “Child’s Pay,” but Zimmerman and Markman are traditional partisan gunslingers. The spots they produce are deeply negative, hitting again and again upon a theme of dishonesty in the Bush administration and using a tagline that the agency chose soon after the president posed for the famous “mission accomplished” photos on the aircraft carrier Abraham Lincoln: “We’re not being led, we’re being misled.”

“We were trying to push a more acceptable way of calling the president a liar,” says Zimmerman. “At the time, given his approval rating, liar would have met with too much resistance.”

“But yes,” says Markman, “I am telling you that the president is a fucking liar.”

Posted in Uncategorized | 1 Comment »

Miller Brewing Continues Sponsorship of San Fran Street Fair That Portrays Christ and Disciples as Half-Naked Homosexual Sadomasochists

Posted by Bob Skilnik on September 26, 2007

folosomlastsupper.jpgOrganizers of San Francisco’s Folsom Street Fair — sponsored by Miller Brewing Co. — have portrayed Christ and his disciples as half-naked homosexual sadomasochists in the event’s promotional advertisement, and the conservative group Concerned Women for America is complaining about the hypocrisy of it.

“The bread and wine representing Christ’s broken body and lifegiving blood are replaced with sadomasochistic sex toys in this twisted version of Da Vinci’s The Last Supper,” CWA said on its Web site.

“‘Gay’ activists disingenuously call Christians ‘haters’ and ‘homophobes’ for honoring the Bible, but then lash out in this hateful manner toward the very people they accuse,” said said Matt Barber, CWA’s policy director for cultural issues.

“In their version of The Last Supper, Christ, Who gave His life for our sins, is despicably replaced by sin itself as the object of worship.”

CWA is calling on California politicians — House Speaker Nancy Pelosi, Gov. Arnold Schwarzenegger and Sens. Feinstein and Boxer among them — to “publicly condemn this unprovoked attack against Christ and His followers.

“We further challenge the media to cover this affront to Christianity with the same vigor as recent stories about cartoon depictions of Mohammed and other items offensive to the Muslim community,” CWA said.

The Folsom Street Fair describes itself as “the world’s largest leather event.”

“We hope to see the fairgrounds filled with people in their most outrageous leather/rubber/fetish attire enjoying the worlds largest and best loved Leather fair,” the Web site says.

Concerned Women for America called it “shocking and offensive” that California taxpayers are forced to foot part of the bill for the Folsom Street Fair. The City of San Francisco sanctions the event by shutting down several city blocks and providing police for security.

The Folsom Street Fair Web site says young people are welcome: “While we don’t have any age restrictions at the gates we do inform attendees of the adult oriented nature of our events.” The fair organizers say beer and liquor age restrictions are strictly enforced.

********************

After someone from Miller pulled their head out of the ass, Miller has asked to have its log removed from the advertising poster for the “event.” So far, however, Miller has NOT pulled its sponsorship of this freak show. 

While Miller’s full-page ad in the program has supposedly been pulled, Peter Sprigg, vice president for policy at the conservative Family Research Council (FRC) stated he was startled at “the mainstream sponsorship this event has. It wouldn’t surprise me for the Folsom Street Fair to do something like this, but for it to be sponsored by people like Miller Beer is really shocking.”

Catholic League President Bill Donohue said in a news release that his organization had contacted Miller Brewing, and “we expect that they will cooperate and do what is ethically right” by withdrawing its sponsorship of the event.

“The ad, like the event, is morally depraved,” he stated. “Indeed, it is the kind of ad that only the enemies of Christians would entertain.”

CONTACT MILLER BREWING COMPANY HERE

Corporate telephone number (414) 931-2000.

The operator will switch you to another line where you can tell them what to do with their products.

From The Miller Site: “Statement Regarding Folsom Street Fair

While Miller has supported the Folsom Street Fair for several years, we take exception to the poster the organizing committee developed this year. We understand some individuals may find the imagery offensive and we have asked the organizers to remove our logo from the poster effective immediately. ”

They continue, however, to sponsor this event.
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“I like my beer cold… my TV loud… and my homosexuals flaming.”   Homer Simpson.         

    lightloafers.jpg                      

Posted in Beer And Carbohydrates, Editorial | 1 Comment »

Beer ad banned by ASA (UK)

Posted by Bob Skilnik on September 20, 2007

And I thought that the TTB in the U.S. is a problem. This U.K. situation is ridiculous.

The Advertising Standards Authority has banned Miller Brands from showing a new TV ad for Miller Genuine Draft because it thought it would appeal to under-18s.

The ad, which features a man performing a series of stunts on roller skates, was ordered to be taken off the air by the ASA yesterday because it said it associated alcohol with daring behaviour and would “appeal strongly to under-18s.”

This is the 2nd posting this week that falls under “Neo-Prohibition.” Amazing.

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Food Recipes of the Repeal Era and Beyond, Part IV

Posted by Bob Skilnik on September 20, 2007

Editor’s Note: Before reading this installment to Beer & Food: An American History, keep in mind that these recipes represent the beginning of the American brewing industry’s pairing and use of beer in food. Up until the post-Prohibition era, most written instances of beer used in food were merely attempts to reconcile what to do with spoiled and stale beer.

As you look through the upcoming segments with their food recipes, keep this thought in mind; many contemporary food recipes reflect an evolution of food preparation. Switch an ingredient or two, maybe add a foodstuff that no one ever heard of 15 or 20 years ago and you’re working with a newer interpretation of an old standard.

If you want to catch-up before reading Part IV, here are links to

Part I     Part II      Part III    

More info about Beer & Food: An American History by me, Bob Skilnik (with a foreword by Jim Koch from The Boston Beer Co) here.

**********************

With the war winding down, brewers continued their public relations campaign to keep beer in the kitchen, or better yet, simply in the home. The publishing firm of Frederic H. Girnau Creations of Minneapolis, Minnesota, took an approach similar to the pre-Prohibition Mendelsohn recipe books. By utilizing a couple of different culinary themes, Girnau helped promote various regional breweries with his collection of hefty-sized booklets—Famous International Themes, 300 New Ways of Making Delicious Sandwiches, the Sandwich Book of All Nations, Tried and Tested Cookie Recipes, Fish and Sea-Food Cookery, How to Prepare Wild Game & Fowl, Madame Chiang’s Chinese Cook Book (with the helpful hint that the recipes were “Translated in English”), Housewives Home Canning Methods, and lastly, How to Cook with Beer.

 

With ads for various competing brews placed between the same stock recipes in each booklet, cooks could learn the intricacies of preparing Chicago Style Chow Mein Noodles, Calf’s Head Stew, Tutti-Frutti Sandwiches, Potato Doughnuts, and obvious regional delights such as Bear Northern Style, Roast Raccoon, or Porcupine—probably all an acquired taste—and that old beer drinkers’ favorite, at least in publisher Girnau’s mind, Striped Bass Pudding.

 

While it’s amusing for city-slickers to look back at many of these dishes and laugh, there’s a lot of colonial-era frugality still involved here, all the more obvious when one considers the strong rural landscape that continued to exist in the U.S. in the ’40s. The philosophy of waste not, want not continued.

 

Although the food recipes were the same, two of Girnau’s How to Cook with Beer booklets displayed an interesting contrast in how the American Brewing Company of Miami, Florida, and the Minneapolis-based Gluek Brewing Company decided to handle the introduction to the sixty-four-page recipe collection template. A.B.C. President Louis F. Garrard took the customary approach of most brewers, using the book template format that Girnau provided. Garrard pointed out “…the importance of beer as a delicious cooking ingredient,” noting the importance of including beer in food recipes “…has been lost to our generation.” Garrard’s answer to this generational gap, of course, was to start including the use of the brewery’s Regal Premium Beer in the recipes provided.

 

The introduction to the Gluek Brewing Company’s recipe booklet, however, took a different approach, giving President and Chairman Edward V. Lahey of the United Brewers Industrial Foundation a forum to lay out the economic and social benefits of beer, all cooking aside. Of course, the Gluek booklet was also sprinkled with plugs for its Gluek beer, “The beer that speaks for itself.” A sample of Lahey’s introduction follows:

 

The brewing industry is a national asset in that it contributes importantly to the economic and social welfare of this country.

 

BEER ranks the top as a revenue source, contributing at the rate of about $700,000,000 annually in federal, state and local taxes. Since beer was re-legalized on April 7, 1933—after 13 years of Prohibition—combined revenues to public treasuries have exceeded ten billion dollars.

 

Beer, however, extends its economic benefits not only to public treasuries but also to many allied industries—agriculture, manufacturers of brewing equipment and machinery, bottles, cans, kegs, etc., and to the employment ranks, paying out about $300,000,000 annually in wages and salaries.

 

Socially, beer has served not only as a wholesome refreshment and adjunct to gracious living, but has been an aid to moderation and temperance. Military authorities have acclaimed beer also as a morale builder and as a factor in making the American Army, during World War II, the soberest in history.

 

Although the introductions to the brewers’ respective cookbooks varied in their focus, the intent was the same. Twentieth century beer had made it through the grain restrictions of the First World War, the blood-splattered years of bootlegging and Prohibition; had stumbled into American homes with the beginnings of Repeal; helped the troops to victory on two fronts, and was now ready to guide the nation through the post-war boom. It was time to really push beer into American homes and American lives. The Gluek and the American Brewing Company booklets touched on beer’s use as a flavor builder and food  seasoning. The real message, however, was clear; beer belonged not merely in the kitchen. Beer belonged in the home, whether it was included in food or not.

 

COMING SOON: PART V

Posted in Beer And Food Pairing, Beer History, Beer In Food, Books & Beer, Cooking With Beer, Food That Demands To Be Paired With Beer | Leave a Comment »

Stewed Apples and Cider

Posted by Bob Skilnik on September 19, 2007

I hate to admit it, but looking out the window, the tell tale signs of fall are beginning to cloak the grannyapples.jpgChicagoland area. This time of the year, however, gives a reprise on the use of the household air conditioner—and the whopper of an electric bill that comes with the mechanical cooling—and more apples to pick from than any other time of year. 

 

Apples have had a long culinary history in the U.S., actually beginning in the earlier colonial era. Having adapted so well in exploiting the bounty of other local crops, colonists, especially New Englanders, also turned to the pressings of an abundant supply of apples to create a light alcoholic soft cider [cyder] through fermentation, or the stronger apple jack after distillation. Creative drinkers, looking for a little extra kick, would even leave their soft cider outside on cold winter nights to allow it to partially freeze. By siphoning or pouring off that part of the liquid that didn’t freeze (the alcohol), anyone with access to a few apple trees could be awash in high-octane liquor made from benign apples. 

 

So, with that little history lesson in mind, turn off the air conditioner, open up the windows and fill the house with the fragrance of cooked apples and crisp autumn air!

 

 

4 to 6 whole cooking apples
(I prefer tart Granny Smith Apples, but you can use any kind that will hold up to cooking).
1/2 cup raisins
1 cup brown sugar (or 1/2 cup brown sugar plus 1/2 cup of dried light malt extract)
1/4 tsp freshly ground nutmeg
1/4 tsp ground cinnamon
2/3 cup hard cider

Core and peel apples and repeatedly score the sides of the apples about 1/3 down from the top. Fill the scores the best you can with raisins, place in the bottom of a crock pot and top with brown sugar and dried malt extract, pressing the sweet mixture lightly toward the center of the fruit. Pour the cider over them, seeing that some of the cider goes into each apple center. Cover and cook at “Low” for 3 to 4 hours, or until apples are soft. Serve with excess cider sauce poured over apples. Top with whipped cream, if desired (believe me, you’ll “desire” this addition). Serves 4 to 6.

Johhny Appleseed would be proud!

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$80,000 to go untapped? End to beer sales at Coors Events Center means lost revenue

Posted by Bob Skilnik on September 19, 2007

A decision by University of Colorado officials to permanently stop the sale of beer at basketball games is expected to cost the athletic department as much as $80,000 a year in lost revenue, although a plan already is under way to recover the money….

Monday’s decision means Fat Tire, Coors Light, Coors Original and locally brewed Buff Gold — which cost $5 to $6 per plastic cupful — are all off the menu. CU also banned beer sales at Folsom Field for football games 11 years ago, except for those sitting in luxury suites or club seats.

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The Stella Artois “La Bouteille” Experience

Posted by Bob Skilnik on September 18, 2007

stellabottle2.jpgI’m not much of a  Stella Artois drinker, but this “experience” on their website is pretty cool. 

Using the just launched web-exclusive short film La Bouteille as both an introductory video and a navigation base for its newly relaunched website, Belgian brew Stella Artois is seeking to push itself with a web experience that melds a throwback concept with a host of digital challenges developed courtesy of Lowe Worldwide.

With three separate Lowe offices (Stockholm, London and South Africa) providing creative input and video footage,  the ambitious project provides Stella lovers and newcomers with varied selection of sections to investigate. The section dubbed “Le Courage” gives you a firsthand look at what it was like to be a master brewer back around Stella’s initial conception in 1366. In “Le Etranger,” visitors can enter an old-fashioned saloon filled with old-world, accordion-fed music and challenge the bartender to properly pour a Stella or watch him show you how it’s done with the nine-stage pouring ritual.

More visually enticing is the 3D-animated challenge “Le Defi” that puts visitors’ minds (and limbs) to the test by asking them to rescue a fresh-poured goblet of Stella from a complex trap that wouldn’t be out of place in the Saw films. 

Posted in Beer & Food In The News | 1 Comment »

Milk a Cow From the Convenience of Your Own Home

Posted by Bob Skilnik on September 14, 2007

stpauligirl2.jpg

 “Spielst du?”

Just watch out. These large-breasted German beauties are hiding baseball bats behind them! Click on “Spiel Starten” when you are ready to play.

Posted in Pure Silliness | Leave a Comment »

Oktoberfest Glazed Onion, Kraut & Apple Bratwurst Pizza (& Milk An Alpine Cow!)

Posted by Bob Skilnik on September 14, 2007

oktoberfest-beer-tent.jpg

I wanted so badly to video this recipe preparation but my camera is down and probably out for the count. Nonetheless, I swear to you that as silly as this recipes reads, IT’S DELICIOUS! The underlying sweetness that runs right over the lactic character of the Swiss cheese, the red pepper flakes and the somewhat medicinal tang of caraway seeds demands an Oktoberfest-styled beer.

Since my video camera is down, I’m asking one more time (for about the 100th time) that someone PLEASE send my a 10-minute or less video of this Oktoberfest Pizza’s preparation, or for that matter, any beer/food dish preparation. The first person to contact me ASAP with an assurance that their video rendition of this recipe is on the way will receive a signed copy of “Beer & Food: An American History” and my everlasting gratitude.

Don’t forget. Oktoberfest actually begins in September, the 22nd this year if I remember correctly. Click on the official link to this yearly German spectacle and learn all about its history, the famous beer tents, and how to curse in German (better yet forget that. Just be familiar with the terms if someone happens to call you a Rauschada).

So here we go;

1 twelve to fourteen inch prepared pizza crust
2 tablespoons of a Bavarian Style sweet mustard. Please don’t use a Dijohn.

For the Topping:

8 quarter-inch slices of cored and peeled tart apple. Granny Smith, for instance.
3 tablespoons (or more) of a light bodied olive oil, divided
2 cups of thin-sliced yellow onions, about a pound or so
1 1/2 tablespoons of brown sugar, or better yet, a light-colored dry malt extract
1 cup of well rinsed and dried sauerkraut
1/4 cup of an Oktoberfest beer, with its typical somewhat sweet character
2 tablespoons of a Bavarian Style mustard
1/2 pound of Swiss cheese, shredded and divided
1/2 pound of pre-cooked veal bratwurst, thinly-sliced (the white, finely-ground kind)                           precooked-veal-bratwurst.jpg
red pepper flakes to taste (don’t go wild with them or you’ll ruin the sweet balance of the toppings)
1/4 teaspoon of caraway seeds, roughly crushed
1/2 cup of grated Parmesan cheese

Method:

Pre-heat your oven to 450F. Brush the pizza crust with the 2 tablespoons of Bavarian sweet mustard

Heat a heavier frying pan (cast iron, stainless, etc) and coat with 1 tablespoon of olive oil. Saute the apple slices until their lightly browned, then remove from pan and set aside on a paper towel. Don’t crowd the pan or the apples might get mushy. After you remove the first batch, add some more oil if necessary and make sure it’s heated before you add more apple slices.

When you’re done with the apples, add at least 2 more tablespoons oil to the frying pan. Add the sliced onions and turn up the heat a bit for 2-3 minutes—just to get the carmelization of the onions going. Reduce the heat back to low, cover the pan and cook another 10 minutes, stirring occasionaly.

After 10 minutes, remove the cover and add the brown sugar (or dried malt extract) and the kraut and stir until its heated through.

Add the beer (and drink the rest) and cook at a high simmer until the mixture is somewhat glazed (and if you’ve been slamming a few too many Oktoberfest beers as you’re making this, you might be a bit glazed yourself. Slow down, we still have to bake this sucker!) Once the beer has evaporated, add the mustard, stir and remove the pan from the heat.

Grab the pizza crust and spread out half of the Swiss cheese on it. Now spread out the onion/kraut mixture on the crust. Top this with the sliced brats and cover with the rest of the Swiss.

Now layer it all with the apple rings and finish the pie off with the red pepper flakes, the caraway seeds and the Parmesan cheese.

Bake in the pre-heated oven for 12 minutes or until the crust is golden and the cheese is melted an bubbly.

Pull from the oven a let it sit a minute or two. Sliced right, you’ll get 8-servings and just as many compliments.
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While you’re enjoying you Oktoberfest pizza and too many beers, why not try your hand at milking some Alpine cows. Just watch out. These large-breasted German beauties are hiding baseball bats behind them! Click on “Spiel Starten” when you are ready to play.

Posted in Beer And Food Pairing, Beer In Food, Cooking With Beer, Cooking With Malt Extract | Leave a Comment »