Beer (& More) In Food

Beer: The Condiment With An Attitude!

Archive for May, 2008

This Just In; Sex Sells…Booze!

Posted by Bob Skilnik on May 20, 2008

WARNING: Don’t open the link to this very tit-illating video at work!!

When it comes to marketing and advertising, Brazil has long been associated with either soccer or perfectly shaped women. So it would come as no surprise that an upcoming summer campaign positioning Cabana Cachaça as an “authentically Brasilian” drink would feature a naked woman with perfect proportions wearing nothing more than a pair of sexy pumps. Right?

Expect the TTB to step in and tone down the advertising for this liquor as the U.S. advertising campaign for the distilled product, Cabana Cachaça, really heats up. In the meantime, whatever this video is selling…I’m buying!

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Budweiser American Ale Tasting

Posted by Bob Skilnik on May 14, 2008

Budweiser American Ale, Dry-Hopped With Cascade Hops

Budweiser American Ale, Dry-Hopped With Cascade Hops

LASTEST VIDEO UPDATE HERE For Michelob Dunlel Weisse and Pale Ale
and the New Budweiser American Ale

I came back from Saint Louis with an interesting video of a private tasting of Anheuser-Busch’s Budweiser American Ale. Before I get to the video, a couple of observations.

It’s been a while since I can recall an extension of the Budweiser name, but just as A-B is positioning flagship brand Budweiser as The Great American Lager, their October-release Budweiser American Ale also waves the flag.

You can read into this whatever you please, but with well over 125 years of brewing heritage and battling for shelf space with foreign intertwined Molson-Coors and SABMiller, they can justifiably throw a little jingoism into the copper and get away with it.

When I wrote Beer & Food: An American History, I asked for the food recipe participation of breweries that were self-searching for their own bit of U.S. brewing industry heritage, brewing beers that were pre-Prohibition throwbacks, or in many cases, beers that were brewed with a nod to even earlier made ales. The results were the usages of a lot of beers in food recipes that included the words “colonial,” “molasses” or “corn” in their titled recipes or beer labels, not a bad thing (since that’s what I was looking for), but at the same time, the efforts were somewhat strained. The breweries were often 10 years old or less. It’s sort of hard to claim a historical brewing heritage when the brewery owner wasn’t even of drinking age a short decade ago. Love ’em or not, A-B has American brewing heritage.

Before anybody starts moaning about this new Budweiser American Ale without tasting it, I say hold judgement until October. I thought that the bottled version that I enjoyed was the result of just what A-B personnel said they were striving for. The amber-colored beer was malty, with a nose that indicated a light dry-hopping of what I’m certain were Cascade hops and the muscle of 5.3% abv behind it. Budweiser American Ale was not, however, a hop-bomb, one of those toe-curling ales that have you burping up hop oils the next morning. It was, I don’t know how to put it any other way, it was…balanced. It was also very, very good in the bottle; I think it would be hard to put down, drawn fresh from the tap. And with the extensive A-B distribution network in place, it’s going to be near impossible to find an old beer on the shelves that has lost its hop nose, a complaint that I still have with some respected craft beers.

As for its pricing, we were informed that it would be priced at “…the low-end of craft beer prices.” I have a suspicion that this ale will be tied to the price of The Boston Beer Company’s Sam Adams Boston Lager. Living in the Chicagoland area, that means a good thing for beer drinkers as A-B tries to slide into the realm of craft-styled beers. I love competition, and with Boston Beer still hurting from their recent chipped bottle recall, I expect their pricing to also remain at “…the low-end of craft beer prices.” Should make for a good shelf fight.

To be sure, the A-B marketing machine will also be out in force in the next few months, emphasizing the company’s brewing heritage, the word “American” and their use of American brewing materials in this new ale.

They can get away with it. As one of John Wayne’s characters once said in a flag-waving movie; “No brag, just fact.”

Posted in Beer & Food In The News, Plugs | Tagged: , , | 2 Comments »

Top 10 Saint Louis Historical Beer Events

Posted by Bob Skilnik on May 14, 2008

From May 8th to the 11th, I had the opportunity to make the beer rounds in Saint Louis, all part of a junket of beer tastings, an introduction to a to-be-released product (more on this shortly) from Anheuser-Busch, a beer/food dinner and much, much more, including this impromptu history lesson on beer and brewing in Saint Louis. Since brewing history is right up my alley, I was pleased when local beer historian Henry Herbst led a collection of U.S. beer writers through a short review of important Saint Louis beer events. This took place at the Square One Brewery, owned by Steve Neukomm, while we sampled a few beers and lunch.

We eventually left the hospitality of everyone at the brewpub, including brewing consultant (Dr.) John Witte, and headed for a private tasting of a new American ale at A-B. More coming…

Posted in Beer History | Tagged: , , , , | 1 Comment »

Wild Blue Nutritional Info

Posted by Bob Skilnik on May 13, 2008

A-B's Wild Blue

12 ounce serving, Wild Blue Lager has 260 calories, 26.2 grams of carbohydrates, and is 8% alcohol by volume.

More About Wild Blue Lager Here

Nutritional Info for Spirited Beverages: What the Drink Industry, the U.S. Federal Government, and Special Interest Groups Won’t Tell You

Posted in Beer And Carbohydrates, Beer Nutritional Info | Tagged: , , , | 2 Comments »

From the Town of Schlitz to Milwaukee

Posted by Bob Skilnik on May 7, 2008

A View From The Center Of Schlitz, Germany

 “The beer that made Milwaukee famous” … do you remember that slogan? Well, the American beer and a small town in the middle of Germany bear the same name: Schlitz.

And while the link between the two is not particularly strong, they do have Germany and beer in common.

Beer played a prominent role in the development of the small town in northern Hessen near Fulda.

The family Schlitz — who ruled the town of Schlitz — lost its brewing rights in the town to the citizens of Schlitz when the family chose the wrong side in a local uprising and wound up with the losers. But the family did not give up its feud, and in 1725 Friedrich Wilhelm von Schlitz founded a new brewery outside the town to rival the one in town and to maintain some influence over the townspeople.

The beer that made Milwaukee famous was originally brewed there by one German and got its name from another, Joseph Schlitz, who arrived in the country from Mainz. Schlitz worked as a bookkeeper for the brewery’s founder, and when he died, Schlitz took over the company, married the owner’s widow and gave the brewery his name.

The town of Schlitz was first mentioned in history books when Archbishop Richolf of Mainz consecrated a church on the hill of Schlitz in September 812. By 1439, it was officially recognized as a city with a fortified castle and defensive wall. During the 16th and 17th centuries, the castle and fortifications were converted into residential dwellings with a growing population.

Today, Schlitz is a charming and peaceful town, ideal for a stroll on cobblestone streets between half-timbered houses and centuries-old sites.

The main attractions are concentrated on the hill at the center of town. A string of four castles, watchtowers and walls formed a ring atop the hill. Today, only the Hinterturm — a tall tower — and parts of the Vorder- and Hinterburgs — two of the four original castles — can be recognized. With a little bit of imagination, one can assemble the remains of the structures and visualize what they looked like.

An excellent place to get a good view of the town and surrounding area is the towering Hinterturm, once part of the Hinterburg. Almost 150 feet high and built in the 14th century, it offers a splendid view over Schlitz and the surrounding landscape.

During the Christmas season, the tower is wrapped to resemble a candle and is topped by a large electric light that resembles a flame that can be seen from a long distance.

The tower is among the few medieval towers in Germany that has an elevator. It is operated by friendly Georg Eichenauer, who also sells tickets and acts as a guide on top.

And if you are afraid of heights, he will bolster you with a taste of schnapps and bitters produced by the Schlitz Kornbrennerei, Germany’s oldest grain distillery. You can get a glass in Eichenauer’s Turmstube, where he sells the distillery’s products and other souvenirs of Schlitz.

Aha is the name of the well-composed bitter of herbs, roots and berries from the forests around Schlitz that Eichenauer serves up.

“Aha!” you will say after your first taste, and then “Prost” as you toast the town of Schlitz. 

Information: For information, call the tourist office at 06642-97013 or e-mail info@schlitz.de. The town’s Web site is www.schlitz.de

From Stars & Stripes
By Peter Jaeger, Stars and Stripes
European edition, Tuesday, May 6, 2008

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This Beer Just Might CURE CANCER!

Posted by Bob Skilnik on May 7, 2008

AVAILABLE LATE FEBRUARY 2008!

This year’s version of Reunion is an organic red rye ale, featuring a malt ReUnion '08 Beercharacter balanced by spice notes from the rye, caraway seeds, and hops. Once again we have brewed Reunion in cooperation with Dan Del Grande at Bison Brewing.

The 2008 Reunion Ale celebrates the life of our dear friend and partner in this project – Virginia MacLean. Virginia lost her battle with Mutiple Myeloma on June 4, 2007. It was Virginia’s wish that we continue the mission of raising funds for The Institute for Myeloma & Bone Cancer Research (IMBCR), so that others could benefit from their research. We know of no better way to honor her legacy.

Every day over 1,000 people are diagnosed with this currently incurable form of bone cancer. IMBCR is working on novel chemotherapy drugs to cure patients like Virginia. Every dollar and every day gets us closer to that cure. You can make it a reality. To learn more please visit: www.IMBCR.org.

 

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St. Louis Brewers Heritage Festival – May 8-10

Posted by Bob Skilnik on May 5, 2008

heritagefest2008logo.pngThe date for this year’s St. Louis Brewers Heritage Festival will be May 8-10, and because it’s taking place so close to Chicago, I’m going to make it down here for some beers and the chance to video interview all the people who are putting this event together.

C’mon down and say “Hi!” I’ll be the guy with either a camera or beer in my hands…maybe both!

 

Tickets are on sale at www.stlbrewfest.com/#beginning

The seven participating brewers in this exciting event will include Alandale Brewery, Anheuser-Busch, Augusta Brewery, Morgan Street Brewery, O’Fallon Brewery, Schlafly Beer and Square One Brewery. 

In addition to sampling more than 60 styles of beer, area restaurateurs will also be on hand serving culinary fare paired with those different styles.  The festival will offer four sampling sessions and a VIP event: 

 

 

  • VIP event on Thursday, May 8 at 7:20 p.m.
  • Friday, May 9 from 11 a.m. – 3 p.m.
  • Friday, May 9 from 6 p.m. – 10 p.m.
  • Saturday, May 10 from noon – 4 p.m.
  • Saturday, May 10 from 6 p.m. – 10 p.m.

 

 

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